Alona Oneill

Alona Oneill

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Content Marketing & Content Operations | SEO, CMS (AEM, Drupal, Contentful) & HubSpot | Ex-TikTok, Meta, Google
Santa Clara, California, United States
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Timeline

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Résumé

Jobs verified_user 0% verified
  • TikTok
    Content Manager
    TikTok
    Feb 2025 - Oct 2025 (9 months)
    Supported go-to-market campaign production across digital marketing initiatives, drafting and refining high-velocity copy that held a consistent brand voice across formats and audiences.
    Ran pre-launch quality assurance on marketing assets, validating policy, brand, and accuracy standards so campaigns shipped on schedule and without rework.
    Monitored engagement and user-behavior data to surface optimization opportunities, then adjusted live campaign content to improve visibility and performance.
    Built and maintained campaign trackers in JIRA and shared spreadsheets, giving stakeholders a single source of truth on status, dependencies, and delivery risk.
    Categorized and tagged marketing content at scale, improving asset d
  • Meta
    Content Coordinator/ Reviewer
    Meta
    Jul 2022 - Jul 2024 (2 years 1 month)
    Owned day-to-day publishing of marketing content across global platforms, coordinating with writers, designers, and regional stakeholders to keep messaging on-brand and on-schedule.
    Redesigned publishing QA workflows that reduced manual publishing errors by 30%, protecting campaign launch timelines and brand consistency.
    Executed on-page and geo-targeted SEO directly in the CMS — HTML edits, metadata, and internal linking — to grow organic visibility in priority markets.
    Ran recurring content audits across links, metadata, and creative assets, keeping the live content library accurate, compliant, and conversion-ready.
    Delivered content enablement workshops and maintained internal documentation, standardizing best practic
  • Bank of the West
    Marketing Project Coordinator
    Bank of the West
    Aug 2021 - Apr 2022 (9 months)
    Executed keyword research and technical SEO improvements that increased organic website traffic by 10%.
    Authored and published landing pages in the CMS, optimizing page structure and HTML for conversion and crawlability.
    Configured HubSpot CRM workflows and email nurture sequences, then tracked lead conversion performance through daily analytics dashboards.
    Ran competitive and backlink analysis in Ahrefs, converting findings into a prioritized link-building and content-gap plan.
  • Facebook
    Content Project Coordinator
    Facebook
    Feb 2020 - Jan 2021 (1 year)
    Executed merchandising and promotional updates for Google Play, optimizing metadata, app descriptions, and featured placements.
    Managed the editorial calendar for featured app campaigns, ensuring accurate tagging and on-brand creative at every launch.
    Pulled and interpreted Looker Studio performance reports, reallocating featured placements based on engagement and conversion data.
  • Hook
    Project Coordinator
    Hook
    Sep 2018 - Feb 2020 (1 year 6 months)
    Designed and ran A/B tests on marketing content, applying results to improve product discoverability across VR storefronts.
    Drafted and published global platform and product launch communications, adapting messaging for regional and cultural relevance.
    Coordinated publishing calendars and cross-team project tasks in Asana and JIRA, keeping launches aligned across marketing, product, and localization.
Education verified_user 0% verified
  • Mariupol State University
    Bachelor's degree, Marketing
    Mariupol State University
    Sep 2014 - Apr 2018 (3 years 8 months)
  • T
    Associate's degree
    Technological and Industrial College
    Sep 2010 - Apr 2014 (3 years 8 months)