Allyson Bradshaw Account Manager

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Account Manager - Home Depot

Octagon

May 2022 - Aug 2022 (4 months)

- Spearheaded and executed planning initiatives, effectively leveraging partnership assets to drive client success and maximize mutual benefits - Led and nurtured strategic partnerships, fostering strong relationships with the clients and stakeholders to achieve shared objectives and deliver exceptional results -Lead and develop planning initiatives to leverage partnership assets and support clients - -Run creative concept development and execution with internal-cross functional teams including trafficking materials - Work closely with the account team to leverage existing assets and programing for client programming consistency - Lead several projects simultaneously including budgets and finance - Provide on-site hospitality needs as ne

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Client Executive

You Are Here

May 2021 - May 2022 (1 year 1 month)

- Manage and execute all aspects of on site activations for regional and local live events, football, and basketball games. - Work closely with internal client teams to conceptualize, develop, and bring to life experiential marketing events that are in line and on brand with YAH clients. - Assist in the development of client presentations, proposals, and wrap-up reports.

Premium Seat Sales Manager- Atlanta Market

Live Nation Entertainment

Aug 2018 - Dec 2020 (2 years 5 months)

- Developed and executed marketing and pricing strategy for the Premium Seat Sales Program at the Coca-Cola Roxy, Buckhead Theatre, and Tabernacle - Worked with a multidisciplinary team for weekly, monthly, and yearly goal achievement of ticket sales, upsells, night of show variables and quality control of 3 VIP lounges - Manage budgeting and P&L for 3 venues in the biggest flagship market of the region under Live Nation's Clubs and Theaters - Consistently met and exceeded sales goals by 18%, 4% and 16%, for 3 years, consecutively (2017- 2019)

Super VIP/VIP Manager - Music Midtown

Live Nation Entertainment

Apr 2018 - Aug 2018 (5 months)

- Oversaw team of 25 premium experience hosts to mitigate internal risk and ensure quality control at the festival site - Liaised with other managers to achieve 12% increase in sales as well as manage staffing, decor, and catering on site

Premium Seat Sales Manager - Coca Cola Roxy

Live Nation Entertainment

Jun 2017 - Dec 2020 (3 years 7 months)

- Executed successful shows by overseeing 40 premium seating hosts and improving guest experiences - Grew business by 50% by creating premium membership programs that inclined individual buyers to become members - Increased operational efficiency by putting together standard operating procedures (SOPs) and effectively managing inventory with the box office - Conducted market research to improve ticket sales forecasting and identify customer trends to engage in effective promotional campaigns

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Freelance Marketing Assistant

Books For Africa

Nov 2016 - Feb 2017 (4 months)

- Utilized social media to accelerate outreach and gained more followers on Instagram and Twitter - Utilized Microsoft Office applications to organize statistical data, analyze the audience, and target areas for improvement

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New Business Sales Executive

The Aspire Group Inc

Feb 2016 - Jun 2016 (5 months)

-Worked on team of 10 to effectively market seasonal tickets retain and acquire new customers, and promote company and promotional activities - Tripled client database size by conducting 100+ daily phone calls over an 5 or month period - obtaining over 20% more new football and basketball season ticket holders, combined - Collaborated with team in marketing initiatives and exceeded annual sales goals by 15% - individually contributing an excess of $4000 per month from customer sales - Consistently gained an average of 15-20 new season ticket leads from delivering effective sales promotions at trade shows, exhibitions, and networking events

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Marketing Intern

Atlanta Hawks

Jan 2014 - Apr 2014 (4 months)

- Supported marketing manager with event planning and in-game execution, and monitored media trafficking schedules to issue weekly reports

Suite Supervisor

Levy Restaurants

May 2013 - Dec 2014 (1 year 8 months)

- Supervised and trained 15 suite service personnel in key areas, ensured quality of products being presented, and developed strong rapport with guests.

Sports Marketing Intern

Georgia State University

Jul 2012 - Dec 2013 (1 year 6 months)

- Promoted sports events on campus to students through gorilla marketing, email, and word of mouth - Worked behind the scenes for all sports in pre-production and operations of on-field/court promotions - Completed administrative duties in the office daily including printing out flyers, preparation for games, and contacting local organizations for information

Recruiting Hostess

Georgia State University

Nov 2010 - Aug 2012 (1 year 10 months)

- Conducted campus tours to market our program to parents and prospects on unofficial and official recruiting visits, ensuring that at least 1-3 prospect players signed by their official visit. - rained 15 incoming recruiting hostesses in responsibilities, preparation for official and unofficial visits, and roles as a hostess - Responsible for administrative tasks including maintaining recruitment profiles and logs, preparation for game day/visits, and head coach Bill Curry camp preparation.

Allyson Bradshaw

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