Allison Cerdas López Creative Strategist

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Cultural Brand Strategist

Dec 2024 - Current (1 year 10 months)

My role as a Cultural Creative Strategist at Prime sits between research, culture, social intelligence, and creative strategy.

It means I don’t only look at what a brand wants to say, but at what is happening around people: what they care about, what they are talking about, what tensions exist in culture, what trends are emerging, and how those signals can become relevant brand ideas.

In practice, my work is about connecting social listening, cultural research, consumer insights, trends, and creative thinking to help brands make better decisions. I analyze conversations, behaviors, references, communities, competitors, and cultural movements, and then translate that into strategic directions, campaigns, content ideas,

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Owner & Creative Director

PODIO OBJETOS

Jan 2024 - Current (2 years 9 months)

Collaborated with Cocktail bars, Clubs like NEON® & Fashion Brands Atem Vintage® Product owner and administrator. Event producer for creative experiences. Design and content production.

Creative Strategist Manager

Loymark

Dec 2023 - Current (2 years 10 months)

• Created and produced content strategies and campaigns based on lead generation and performance marketing. • Knowledge and application of SEO, paid media for META and Google Ads. • Client facing and direction of 360 campaigns for U Fidelitas® alongside with digital social media content and strategy for The Agency® and Forever 21 LATAM®. • Updates on marketing trends, technology advancements, and industry changes for business improvement to adapt strategies as needed to stay competitive for each client. • Monitored and measured the effectiveness of digital marketing campaigns on an ongoing basis to ensure maximum ROI, as feedback provided results to stakeholders and clients.

Franchise Content Lead

Establishment Labs

Dec 2021 - Nov 2023 (2 years)

• Leading the luxury Femtech franchise Motiva Implants® line and driving creative global strategic 360 campaigns focused on editorial aesthetic procedures with storytelling content and conceptual visuals. • Developed digital and printed content for B2C, B2B, B2B2B, internal communications and events. • Creative directed concepts for multiplatforms (social media, blogs, articles, landing pages, emails, video scripts, interviews) alongside directing the audiovisual production team. • Builded brand identity and translated it into visually compelling design elements and more than 12 languages alongside with the delivery of marketing assets for product lines for the positioning and use of brand guidelines globally. • Management of external

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Creative & Content Specialist

PeopleAT

Jun 2021 - Nov 2021 (6 months)

• Creative directed branding, content creation, copywriting and AV productions for software ecommerces Ingo® tactics and digital campaigns. • Product management, ideation with market analysis focused on start ups. • Trends forecasts to deliver custom and creative digital marketing ideas for the generation of new products. • Content creation for all business verticals based on mobility, independent workers, healthtech and fintechs. • Evaluated important KPIS that affected website traffic and target audience through google ads for new and innovative growth strategies.

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Creative Copywriter

OmniLabsCR,SanJose

Jan 2020 - Jun 2021 (1 year 6 months)

• Participated in the launching of the Costa Rican fintech "OMNi Super App" creating UX writing, content strategy for social media, 360 campaigns, gamification, B2B B2C B2B2B communications and internal corporate communications. • Creative direct entertainment productions with influencers and costa rican celebrities. • Ideation of the "OMNi Sessions" a platform where national musical artists from the country display their talent during COVID19 with more than 15 million views achieved on YouTube. • Cross-functionally worked aside with internal departments like Development, Operations and HR. • Delivered insights that drive an informed digital marketing strategies based on key metrics, historical data, and trend analysis.

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Creative Copywriter

MAESTRO STUDIO®

Aug 2019 - Jan 2020 (6 months)

• Produce campaigns for ROHE JEANS® and creative direct audiovisual productions for the fashion brand that enhanced the UGC participation among the buyers. • Participated in the branding and creative direction for the launch for startups. • Prioritized continuous improvement by monitoring industry trends, adjusting marketing strategies.

Copywriter

Leo Burnett

Jul 2019 - Aug 2019 (2 months)

• Wrote and created retail content for Coca Cola® and McDonalds®. • Copywriter for Amazon® internal corporate communications team and assets creation. • Engage with customers for feedback and digital communications. • Familiarized with campaign and target audience, writing copy both long and short form.

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Co-Owner & Creative Director

AURA DOLLS

Jan 2019 - Current (7 years 9 months)

Participated in national parties like BRESH®, Ocaso Festival®, Electric Animals®, 3AM Techno®, Festival Snitch®. Product owner and administrator. Event producer for creative experiences. Design and content production.

Allison Cerdas López

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Allison Cerdas López

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