aline

B

Head of Digital Marketing

BYJUS Learning

Apr 2023 - Current (2 years 4 months)

National marketing team management, overseeing all marketing subsystems: commercial strategy and CRM; Planning and strategic creation of B2C campaigns; Strategic participation with the sales team in high-visibility projects for both the client and the brand; Analysis of Marketing, Sales, and Personnel KPIs for decision-making alongside the executive team regarding adjustments to marketing strategies to boost business and campaign structuring with involved departments; Management, implementation, and creation of digital marketing and paid traffic strategies, with monitoring and management of SEM, Google Ads (Adwords), Content Marketing, and Marketing Strategy; Planning and creation of digital marketing campaigns, aligning with creative agenc

B

Head of Performance Marketing

BYJUS Learning

Dec 2022 - Current (2 years 8 months)

Responsible for managing all performance campaigns in accordance with established goals. Budget control. Request and approval of graphic assets for advertisements, both with the internal creative team and external agencies. Relationship management with external partners. Team management and development. Daily reporting of results to leadership in India.

B

Performance Marketing Lead

BYJUS Learning

Jul 2021 - Dec 2022 (1 year 6 months)

Responsible for the online performance campaigns of the brand in Brazil, with a focus on acquisition. Daily monitoring of results with a focus on growth and marketing per revenue. Analysis with a focus on optimization and planning and replanning of strategies. Weekly meetings with the global team to present results and observe opportunities - United States, Mexico, India, Australia. Daily contact with leadership in India. Collaboration with the creative team for the development of performance-focused assets for various channels: Facebook, Twitter, LinkedIn, Google (Discovery, Performance Max, YouTube), etc. Management and development of the performance team - periodic feedback. Relationship management with partners for the implementation of

J

Media Coordinator

Jüssi

Aug 2020 - Jul 2021 (1 year)

Planning and management of the online media channel mix, including Google, Facebook, programmatic media, affiliates, and retargeting. Building monthly media plans, primarily focusing on performance for both revenue generation and lead generation. Emphasis on performance campaigns, with monitoring of metrics such as ROAS, conversion rate, effectiveness rate, etc. Daily monitoring of results through Google Analytics and other customized dashboards, aiming for optimization and replanning of strategies. Structuring and preparation of result reports for weekly and monthly client presentations. Handling major accounts such as Motorola (e-commerce), Saber, Platos, PNLD, conducting daily and weekly reports with each company. Team management in medi

D

Assistant Professor of Digital Marketing

Digital House Brasil

Jul 2020 - Jun 2021 (1 year)

Participation in the classroom as an assistant in the digital marketing discipline. Supporting students in various topics such as Google Ads, Facebook Ads, Linkedin Ads, Google Analytics, media planning, among other subjects like personas, customer journey, social media schedules, etc.

D

Assistant Professor of Digital Marketing

Digital House Brasil

Jul 2020 - Jun 2021 (1 year)

Participation in the classroom as an assistant in the digital marketing discipline. Supporting students in various topics such as Google Ads, Facebook Ads, Linkedin Ads, Google Analytics, media planning, among other subjects like personas, customer journey, social media schedules, etc.

I

Digital Marketing Specialist

Inversa Publicaes

Mar 2020 - May 2020 (3 months)

Focus on sales campaigns on Facebook, Instagram, and Google Ads; Structuring traffic campaigns through segmentation hierarchy, aiming to impact different audience bases that either have or may have an interest in the offered product; Daily optimizations of campaigns, with a performance focus: adjusting budget distribution among segments to prioritize those with higher conversions, testing new ads, and new segments; Measurement of KPIs such as CPC, CPL, CPA, etc.; Budget control; Management of launch campaigns: 1st stage - lead generation/2nd stage: sale; Creation and bulk editing of campaigns through Google Editor; Frequent updates of customer databases and creation of new audiences on Facebook and Google; Compilation of weekly result repor

b

Media Coordinator

be_air

Nov 2018 - Feb 2020 (1 year 4 months)

Planning and managing digital campaigns through Google Ads, Facebook, Instagram, and Linkedin, from strategic development to the creation of ad structures and segmentations; Study of user behavior for the creation of more targeted and assertive segmentations; Conducting optimizations with a focus on the client's objectives (awareness/performance). Evaluation of metrics such as reach, impressions, conversions, CPC, CTR, CPM, etc.; Optimization and replanning of strategies after analyses using tools such as Google Analytics and Google Trends; Structuring and preparing result reports for weekly and monthly client presentations; Planning new actions based on the historical data and seasonal events of each brand, as well as monthly/annual media

b

Media Analyst

be_air

Aug 2016 - Oct 2018 (2 years 3 months)

Management of campaigns on Google Ads, Facebook, Instagram, and Linkedin, from strategic development to the creation of ads and segmentations, followed by optimizations; Budget control for all active campaigns; Data analysis and identification of opportunities using tools such as Google Analytics and Google Trends; Creation and presentation of result reports and proposals for new actions; Contact with media outlets for online and offline promotions; Accounts managed: Converse Brazil, MAM Brazil, STB Exchange, Easy Seguro Viagem, and Natique (Cachaça Santo Grau, Cachaça Espírito de Minas, Cachaça Saliníssima, and Vodka Liquid).

O

Digital Marketing Analyst

Otimizenet

Jan 2016 - Jul 2016 (7 months)

Managed Google Ads campaigns; creating campaign structures, monitoring metrics and results, performing optimizations; Extracted reports and analysis in Google Analytics; Sponsored posts on Facebook and Linkedin with tagging URLs for follow-up; Created texts for blogs (focus on real estate market); Used WordPress platform to feed blog and make basic changes to websites; Assisted the structural development of websites and their publication; Contacted customers, presenting results and proposals for new actions.

F

Digital Marketing Analyst

FVA Music Solutions

Feb 2015 - Oct 2015 (9 months)

Disclosured products in Google Ads, Facebook and E-mail Marketing (Mail Chimp campaigns); Managed e-commerce through the Magento platform, inserting new products, creating cart rules, uploading images, consulting customer records and purchases; Served customers by email, phone and online chat.

F

Digital Marketing Analyst

FVA Music Solutions

Feb 2015 - Oct 2015 (9 months)

Disclosured products in Google Ads, Facebook and E-mail Marketing (Mail Chimp campaigns); Managed e-commerce through the Magento platform, inserting new products, creating cart rules, uploading images, consulting customer records and purchases; Served customers by email, phone and online chat.

N

Jr Digital Marketing Analyst

NoTopocom Internet Marketing SEO SEM mobile marketing and social media

Aug 2014 - Feb 2015 (7 months)

Created and managed Google Ads campaigns; Created goals, conversion funnels and analysis in Google Analytics; Structured proposals and results reports; Contacted customers to adapt campaigns aiming their goals; Accounts: Casa Almeida, Rede Plaza Hotéis and GJP Hotéis, among others from different markets (photo studio, bicycle and cell phone e-commerce, pest control companies, etc.)

N

Digital Marketing Intern

NoTopocom Internet Marketing SEO SEM mobile marketing and social media

Oct 2013 - Jul 2014 (10 months)

Created and monitored Google Ads campaigns; Analysed KPIs through Google Analytics; Created results reports; Accounts: Casa Almeida, Rede Plaza Hotéis and GJP Hotéis, among others from different markets (photo studio, bicycle and cell phone e-commerce, pest control companies, etc.)

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