Email Performance Analyst
Noble Digital
Mar 2024 - Current (2 years 8 months)
Managed the performance of a portfolio of 25+ B2B clients across healthcare, media, finance, and SaaS sectors. Led client onboarding processes, reducing average onboarding time to 4.7 days per client. Performed email deliverability audits across tools such as Active Campaign, Beehiiv, Inbox Ally, and Klaviyo. Tracked and reported key email metrics, including open rates, click rates, spam complaints, segmentation, and inbox placement. Purchased, cleaned, and validated data sets for over 50 clients based on detailed ICP criteria. Conducted weekly performance reviews with clients and internal teams to optimize newsletter outcomes. Oversaw virtual assistants to ensure accurate campaign execution and proper audience targeting.