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Alicia Mkamburi
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Kenya
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- ECopywriterExternalize.comNov 2025 - Jan 2026 (3 months)I conceptualized, drafted, and refined high-converting copy across digital and print mediums to engage audiences and drive action. I crafted everything from compelling website content and email campaigns to persuasive ad copy and social media posts, ensuring a consistent brand voice that boosted customer acquisition and brand loyalty.
Ads SpecialistSnappycxJun 2025 - Oct 2025 (5 months)As an Ads Specialist, I designed, managed, and optimized paid campaigns across platforms like Google, Meta, and TikTok to maximize ROI. I handled everything from audience targeting and budget allocation to continuous A/B testing and data analytics, ensuring ad spend directly translated into leads, sales, and measurable growth.- Audience SegmentingRevolut, Athena, SnappycxFeb 2024 - May 2026 (2 years 4 months)As a Senior Performance Marketer, I spearheaded audience segmentation strategy over three years to deliver highly targeted, multi-channel campaigns. I built advanced data-driven segments using behavioral tracking, custom lookalikes, and CRM data, which personalized consumer journeys and significantly increased conversion rates.
- CopywriterCCI WorldwideFeb 2024 - Apr 2026 (2 years 3 months)I conceptualized, drafted, and refined high-converting copy across digital and print mediums to engage audiences and drive action. I crafted everything from compelling website content and email campaigns to persuasive ad copy and social media posts, ensuring a consistent brand voice that boosted customer acquisition and brand loyalty.
- Google analytics, Microsoft Word and SpreadsheetsCCI WorldwideJan 2024 - Jun 2026 (2 years 6 months)I am proficient in Google Analytics, Microsoft Word, and spreadsheets. I can analyze website data, track performance, and generate insights using Google Analytics. I am also skilled in creating, editing, and formatting documents in Microsoft Word, as well as organizing data, using formulas, and preparing reports in spreadsheets.
- Campaign OptimisationCCI WorldwideJan 2024 - Aug 2025 (1 year 8 months)As a Paid Media Specialist, I monitored, analyzed, and optimized active ad campaigns to maximize efficiency and scale performance. I consistently refined keyword bidding, restructured ad sets, and adjusted budget allocations based on real-time data, which successfully lowered acquisition costs (CPA) and drove higher overall profitability.
- HSales and business SpecialistHodiJan 2023 - May 2024 (1 year 5 months)As a sales Specialist I approved leads used tools as Apollo, and Rocket for lead qualifying, I handled the calls all the way from cold calling to booking meetings and contract signing.
- SDigital MarketingSpectrum Film SchoolJan 2022 - Jun 2026 (4 years 6 months)As a Digital Marketing Specialist, I strategized, executed, and managed end-to-end online campaigns to increase brand visibility and drive revenue. I integrated paid ads, copywriting, audience segmentation, and Canva design into cohesive multi-channel strategies, successfully boosting online engagement and scaling customer acquisition.
- SEditing and designSpectrum Film SchoolJan 2022 - Jun 2026 (4 years 6 months)As a Creative Designer, I conceptualized, wireframed, and produced eye-catching visual assets using Canva to elevate brand identity across digital channels. I developed high-engagement social media templates, marketing presentations, and brand kits, ensuring seamless visual consistency that significantly boosted audience engagement and content output.