Alice Robinson Founder & Creative Director at ASTRALFAE

HR Business Partner

Xsolla

Jun 2024 - Mar 2025 (10 months)

• Partnered with leaders across Marketing, Technology, Business Development, and Leadership to deliver full-spectrum HR support, including onboarding/offboarding, benefits, payroll, employee relations, and performance management. • Conducted HR compliance audits (SOC I & II), completed workforce planning reviews, and aligned processes with industry regulations to mitigate risk. • Led immigration and relocation programs for global employees, improving processing time by 50% and supporting over 50 cases across multiple regions. • Supported workplace investigations and drafted performance improvement plans (PIPs), ensuring consistent application of HR policies and compliance with employment law. • Partnered with the SVP of HR to enhance H

People & Operations Coordinator

Xsolla

Oct 2023 - Jun 2024 (9 months)

• Managed full-cycle recruiting coordination, including job postings, candidate screening, scheduling, and communication for Marketing, Technology, and Business Development teams. • Partnered with recruiters and hiring managers to streamline interview workflows and reduce time-to-hire through improved scheduling systems and candidate communication templates. • Implemented AI-powered tools for the Talent Acquisition team, candidate outreach, and process automation, cutting manual work and accelerating recruiter efficiency. • Designed and launched the "Open Roles at Xsolla" newsletter, reaching 1,300+ subscribers and boosting candidate engagement and employer branding. • Spearheaded the Global Confluence Index Project, building a central

People Operations Coordinator

Lightstream

Feb 2022 - Oct 2023 (1 year 9 months)

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Art & Business Development Director

Monarchy Media

Oct 2020 - Jul 2021 (10 months)

• Directed art strategy and creative pipelines for two game titles, designing HUD/UI, asset libraries, and in-game visuals to ensure cohesive player experience. • Partnered with engineering to integrate and QA assets in Unity, fine-tuning animations and improving UX flow. • Developed and launched Monarchy Media's official website, incorporating investor decks, pitch content, and storytelling assets to attract publishing partners and investors. • Co-led business development and publishing outreach, securing strategic partnerships that contributed to a 10% revenue increase during the pandemic. • Collaborated with leadership on budgeting and resource allocation, prioritizing survival runway and marketing spend through COVID-19 challenges.

Community Manager & Brand Ambassador

Lightstream

May 2020 - Feb 2022 (1 year 10 months)

• Designed and executed community engagement strategies that grew Lightstream's Twitch and Twitter presence by 4,000+ followers and boosted retention among active users. • Launched and managed community programs and campaigns, building spaces for creators to connect, share feedback, and increase platform loyalty. • Partnered cross-functionally with Product and Marketing teams to translate community insights into roadmap priorities, helping shape product updates and creator-focused features. • Produced multimedia content (graphics, blog posts, tutorials) to support product launches and educational initiatives, ensuring consistency in brand voice and messaging. • Organized and hosted virtual events and live streams, fostering deeper enga

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Associate, Talent Strategy

Hunt Club

Nov 2019 - Apr 2020 (6 months)

• Supported executive and startup searches through candidate sourcing, pipeline development, and ATS optimization. • Designed targeted outreach strategies that boosted engagement and placement rates. • Coordinated interviews and candidate experience, ensuring smooth hiring processes.

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Product & Business Development Manager

Everfresh Food Corp.

Nov 2018 - Nov 2019 (1 year 1 month)

• Spearheaded the company's first digital transformation initiative, merging EFC and EFI product catalogs into a single, mirrored online portal, driving a 40% increase in sales. • Designed and launched Everfresh Food Corp's first corporate website, expanding digital presence and customer engagement. • Secured EFC's participation in the Fancy Food Show 2019, significantly boosting brand visibility and new customer acquisition. Directed the complete rebrand of Gangnam Kimchi, boosting visibility and sales through strategic marketing and social media optimization. • Developed and implemented brand architecture, marketing strategy, and social media campaigns, strengthening consumer engagement and positioning in the specialty food sector.

Alice Robinson

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