Ali Ahmad Google Certified Digital Marketer & Brand Management Professional

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Digital marketing manager

Prismecs

Jan 2024 - Current (2 years 8 months)

Planning and execution of digital marketing activities.

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AM Performance Marketing

Orient Group of Companies (Blue East) AM Performance Marketing (Orient Group of CompaniesBlue East)

May 2022 - Mar 2023 (11 months)

Ÿ Conceptualize, plan and execute digital marketing campaigns Ÿ Supervising E-Commerce channels and directly responsible for online sales Ÿ Managing Digital Marketing division and handle digital assets including social media platforms Ÿ Look for trends and capitalize opportunities by using different platforms Ÿ Develop and execute monthly digital media calenders in coordination with other team members Ÿ Measures and optimize performance of all digital marketing campaigns and assess against goals/KPI's Ÿ Execute Market research activities for different digital channels and develop KPI's accordingly Ÿ Ensure brand guidelines implementation strictly as per client's policy Ÿ Hands-on experience of using graphic designing software like Coral Dra

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Digital Marketing Manager

Invozone (Private) Limited

Mar 2022 - Current (4 years 6 months)

Ÿ Plan & execute digital marketing strategy including conceptualize, plan and execute digital m arketing campaigns both for digital products and services Ÿ Work-out content strategy for different marketing activities along with implementation Ÿ Concept and design development for different marketing campaigns in liaison with creative department Ÿ Hands on experience of managing different social media channels including other digital channels like YouTube, Google ads, SMS, Email marketing etc. Ÿ Develop and execute lead generation campaigns on Facebook, Google ads and other platforms Ÿ Look for trends and capitalize opportunities by using different digital tools and mediums Ÿ Develop and execute monthly digital media calendars with other team

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Marketing Manager/Consultant

(Revite - UK based firm)

Sep 2020 - Nov 2021 (1 year 3 months)

Ÿ Heading digital marketing division and manage all digital assets including social media platforms Ÿ Plan and execute digital marketing campaigns particularly related with Lead Generation & Sales Ÿ Develop and execute different marketing campaigns using Facebook, Zoho Campaign (Email & other), Bark, Bulk SMS and Google ads Ÿ Design development for different marketing campaigns in liaison with different team members Ÿ Plan and implement monthly social media calenders with variety of tools Ÿ Conduct market research activities using different digital channels and develop KPI's to measure performance Ÿ Measures and reports performance of all digital marketing campaigns and assess against goals/KPI's Ÿ Hands-on experience of using graphic desig

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Deputy Brand Manager

(Fast Cables)

Jul 2018 - Jul 2020 (2 years 1 month)

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Assistant Brand Manager

Jul 2015 - Jun 2018 (3 years)

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Brand Executive

Jan 2014 - Jun 2015 (1 year 6 months)

Ÿ Plan and execute ATL/BTL activities i.e., marketing campaigns Ÿ Head Digital Marketing division and manage all digital assets including social media platforms Ÿ Concept development and design different marketing material like brochure and different artworks Ÿ Execute trade marketing activities and other promotional activities for dealers/shops nationwide Ÿ Artwork development and placement in different print & electronic media i.e., newspapers, magazines, TV Ÿ Plan & execute different PR activities like Media hype, press conferences etc. Ÿ Ensure brand guidelines implementation strictly as per company policy Ÿ Supervise different events, exhibitions and provide marketing support for others event(s) Ÿ Hands-on experience of using graphic d

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Brand Coordinator

(So Kamal - A project of Kamal Limited)

Dec 2012 - Jan 2014 (1 year 2 months)

Ÿ Assist and supervise execution of outdoor marketing activities including ATL, BTL Ÿ Develop and monitor social media marketing campaigns i.e., Facebook etc Ÿ Assist in planning and execution of Ready to Wear & Lawn campaigns Ÿ Sales analysis and reporting of all relevant issues Ÿ Assist in different public relation(PR) activities Ÿ System development for marketing division in coordination with brand manager Ÿ Payment processing for all marketing vendors Ÿ Execute and monitor updates website on routine basis with agencies Ÿ Conduct research activities for marketing purposes i.e., for planning and budgeting purposes

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MTO / Management Trainee Officer

(TUSDEC)

Mar 2012 - Jul 2012 (5 months)

Ÿ Communication with different organizations and stakeholders related to projects in hand Ÿ Organized and conducted City and Guilds-UK exams in Pakistan with supervisor Ÿ Perform all backend and pre-post exam documentation Ÿ Assist supervisor in execution of IESOL/ISESOL modules Ÿ Coordination for projects i.e., ECUK (Engineering Council) Ÿ Performed invigilation and interlocutor duties during exams

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Internship

(Warid Telecom)

Mar 2011 - Aug 2011 (6 months)

Ÿ Worked in following HR divisions: HR Operations Training & Development Compensation & benefits Recruitment & Selection

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Internship

(LUMS)

Sep 2010 - Jan 2011 (5 months)

Ÿ Worked in LUMS Career Services Office particularly in following sections: Undergraduate programs Graduate programs related to social sciences

Ali Ahmad

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