Alexster Cesarano Email Automation Manager at ICF

Email Automation Manager

ICF

Mar 2025 - May 2026 (1 year 3 months)

Built and deployed marketing campaigns across Eloqua, Pardot/Account Engagement, and HubSpot, supporting multiple energy‑efficiency programs and high‑visibility client initiatives. Generated and analyzed email performance reports across Eloqua and Pardot, delivering actionable insights that helped account teams communicate KPIs accurately and optimize campaign strategy. Conducted team trainings to improve campaign execution quality, strengthen platform adoption, and reinforce marketing automation best practices. Led the implementation of Jira Service Cloud as a centralized project‑intake and tracking system, improving visibility, communication, and reducing information loss across cross‑functional teams. Collaborated with stakeholders a

Salesforce Administrator

InvestorFlow

May 2022 - Jun 2024 (2 years 2 months)

Spearheaded the execution of marketing automation workflows, leveraging Salesforce Marketing Cloud to design personalized email campaigns and customer journeys. Conducted A/B testing for email campaigns, resulting in a 20% improvement in click-through rates. Managed data hygiene processes, including segmentation and deduplication, to ensure campaign accuracy and effectiveness. Supported the implementation of dynamic content using AMPScript to create personalized experiences. Collaborated with stakeholders to integrate Eloqua and other third-party platforms with Salesforce. • Performed comprehensive industry analysis by reviewing aggregate CRM and marketing automation performance data across financial services and private equity clients

Technical Campaign Manager

Lincoln Financial

Aug 2021 - May 2022 (10 months)

Designed, built, and executed email campaigns in Eloqua, supporting lead nurturing, advisor communications, and multi‑stage engagement programs. Analyzed campaign performance and delivered actionable recommendations that improved conversion paths, audience targeting, and deployment accuracy. Partnered with cross‑functional teams to manage list uploads, validate data, and define segmentation criteria aligned with compliance and regulatory requirements. Developed and optimized workflows for marketing automation and lead scoring, improving operational efficiency and campaign throughput by 15%. Leveraged working knowledge of Adobe Marketo Engage and Klaviyo to collaborate effectively with partner teams, audit assets, and ensure cross‑platfo

Manager, Client Success

avenue v

Sep 2018 - Oct 2019 (1 year 2 months)

Streamlined and managed the full email production workflow for high‑volume clients, including Boxed, ensuring accurate builds, airtight QA, and on‑time deployment. Built, QA’d, and deployed campaigns across Iterable, Eloqua, and HubSpot, including audience creation, dynamic content setup, and multi‑step workflow execution. Developed advanced email logic using AMPscript and platform‑specific scripting tools to support personalization, conditional content, and data‑driven messaging. Conducted industry‑level analysis as part of Avenue‑V’s consulting practice, compiling anonymized performance trends to refine internal best practices and improve client outcomes. Analyzed email engagement trends for key accounts (including Boxed) to provide d

Marketing Coordinator

Wolters Kluwer Legal Regulatory US

Jan 2017 - Jul 2018 (1 year 7 months)

Implemented marketing automation solutions by integrating Salesforce with Eloqua, streamlining campaign execution and improving lead management workflows. Used Eloqua and Salesforce to track, manage, and report on sales leads across Healthcare Law, Corporate Law, and Legal Education product lines. Managed all email marketing materials, including building email blasts, creating reusable templates, and establishing governance guidelines for template consistency and brand accuracy. Collaborated closely with editors, product managers, and marketing leadership to coordinate campaign timelines, content requirements, and compliance needs. Enhanced governance around historical email campaign logging, improving data accuracy and enabling more re

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Graphic Designer

B B SHEET METAL

May 2016 - Jul 2016 (3 months)

Updated product pictures and website. Created an Amazon.com online marketplace for company products. Created Design Guide Profile for B&B Sheet Metal. Taught best practices regarding design and online presence. Managed and optimized Meta Ads campaigns, leveraging segmentation strategy, UTM governance, and A/B testing to drive performance.

Marketing Coordinator

Zoni Language Centers

Apr 2015 - Feb 2016 (11 months)

Created promotional materials, posters, and mailers to support enrollment campaigns across multiple Zoni campuses worldwide. Managed and updated the company website, improving branding consistency and ensuring accurate program information for prospective students. Coordinated marketing materials and timelines across international campuses to support corporate initiatives and student recruitment efforts. Contributed to the development and management of Zoni’s online teaching platform, supporting content organization and user experience improvements. Negotiated with print vendors to ensure high‑quality production of marketing assets while staying within budget. Utilized MadMimi to build and deploy email communications, track engagement t

Graphic Designer

Rentah

Sep 2013 - Oct 2014 (1 year 2 months)

• Worked closely with the Founders to create and design the company's branding (Logo, Website, Videos, Marketing, and Business Card). • Responsible for photo-logging the Company's rise through Photography in the office and at events. • Managed a team of graphics design interns to create drafts of the Rentah website. • Managed a team of media interns to conceptualize and create crowdsourcing campaigns on sites like Indiegogo. • Created graphics to be used for the crowdsourcing video. • Conceptualized and designed an investor deck for Rentah. • Created ad campaigns for company and marketing events such as. (NY Tech Day, NYC Kickstarter Block Party, NYC Pop Up Dinner) • Participated in a company hackathon to build and code the website. Managed

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Graphic Designer

JOHNHOUSHMAND

May 2012 - Dec 2012 (8 months)

• Successfully managed, maintained and updated the company website. • Researched new technologies and services to improve business processes and telecommunications to the company workshop located in upstate New York from our Manhattan office. • Was allowed creative freedom to create and design tutorial process sheets and manuals to introduce as well as train the company in basecamp and roadmap. • Successfully added email and social media functionality to an xml based website in order to track each page separately for product clarity. • Helped plan, implement and maintain a paperless office.

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Marketing Coordinator

housprojects

Mar 2012 - Feb 2014 (2 years)

Redesigned, updated, and maintained the gallery website, improving usability, visual consistency, and content organization. Supported the installation and promotion of three gallery exhibitions, coordinating materials, timelines, and on‑site execution. Designed email campaigns, postcards, and promotional assets to support exhibition launches and gallery outreach. Trained and supervised three interns, ensuring consistent quality across design, content, and administrative tasks. Provided basic web design training to the gallery owner to support ongoing site updates and content management. Utilized Mailchimp to build and deploy email communications, track engagement metrics, and report on campaign performance. Conducted industry‑aligned

Alexster Cesarano

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