Alex Pandelidis Digital and Performance Marketing Manager

Manager, Digital & Lifecycle Marketing

Royal Canadian Mint

Feb 2020 - Current (6 years 3 months)

- -Oversaw performance digital advertising programs, including SEM, Display advertising, social media advertising -Developed RCM audience advertising strategy, leveraging tools such as DMP and others to develop narrowly targeted approaches to customer - -Executed marketing growth campaigns focused on targeted growth -Developed and launch revised RCM loyalty program (Masters Club) - -Managed affiliate marketing program to deliver YoY improvements in ROAS and revenue -Oversaw performance digital advertising programs, including SEM, Display advertising, social media advertising -Developed RCM audience advertising strategy, leveraging tools such as DMP and others to develop narrowly targeted approaches to customer retention and acquisition

Digital Marketing Manager

Royal Canadian Mint

Aug 2017 - Feb 2020 (2 years 7 months)

- - Managed SEM, programatic display advertising, social media advertising and dynamic advertising programs to deliver YoY improvements in ROAS and revenue growth - - Managed affiliate marketing program to deliver YoY improvements in ROAS and revenue - Launched Adobe Audience Manager to change drive forward the RCM media targeting strategy - Created a completely revised SEO strategy and worked with integration teams to implement SEO tactics on mint.ca - Launched RCM’s online marketplace strategy, selling RCM product on Amazon.ca Canada Area - Managed SEM, programatic display advertising, social media advertising and dynamic advertising programs to deliver YoY improvements in ROAS and revenue growth - Managed affiliate marketing program t

eCommerce Marketing Program Manager

HP

Jun 2016 - Aug 2017 (1 year 3 months)

- -Managed paid search (SEM), affiliate marketing program, direct email marketing program/CRM, programatic display and other online marketing programs for HP Shopping Canada - -Managed four different agencies + one direct report to create a concise, retail sales message to deliver on target ROAS - -Revised and instituted new analytics reporting and processes to drive data driven marketing decisions Canada Area -Managed paid search (SEM), affiliate marketing program, direct email marketing program/CRM, programatic display and other online marketing programs for HP Shopping Canada ver más https://www.linkedin.com/in/alexpandelidis/ 2/8 e ás Managed four different agencies + one direct report to create a Inicio Mi red Empleos Men

f

Global Marketing Product Manager Consultant

fourseasons

Aug 2015 - Jun 2016 (11 months)

- Promotions Platform launch - China Mobile Platform Development - eCommerce Product Development Created and executed strategies for building out new functionality on FourSeasons.com and partner sites Launched global digital campaign platform for regional marketing agencies to have an authorable, responsive landing page destination for regional campaigns on FourSeasons.com Launched new mobile experience, utilizing sound testing methodology to deliver higher mobile conversions Improved integration with FourSeasons.com and PPC/SEM campaigns to drive higher conversion on FourSeasons.com

Online Marketing Specialist

Hyundai

Jun 2012 - Feb 2015 (2 years 9 months)

- Created cross platform digital properties that laddered up to overall strategic marketing objectives ▪ Crafted with agency partners display media strategy based on multiple touchpoints in the buying process, shifting to using RTB brand display - Directed and oversaw search agency to achieve traffic goals and engagement objectives  for both SEM marketing and SEO initiatives ▪ Launched SEO and blog traffic generation strategy with agency partners that, increased organic traffic by 38% - ▪ Developed internal processes and procedures for different departments to integrate and contribute to the companies social media presence in a way that is controlled and consistent with the brand voice • 2 años y 9 meses • Created cross platform digital

Specialist - Digital Programs

Canadian Tire Corporation

Oct 2011 - Jun 2012 (9 months)

- -Managed deployment, marketing and maintenance for: 'Money' Advantage, Gas+, Road Side Assistance, CT Auto Events and other websites -Worked a in project management role for new websites outside of CT.ca - -Developed working knowledge of Joomla, Blue Martini and Wordpress -Developed strategies for content management, mobile integration and cross functional marketing efforts - -Worked with business stake holders to define digital scope for cross functional projects -Coordinated marketing functions with CanadianTire.ca marketing team Mi red Empleos Men Más Enviar mensaje Conectar Advantage, Gas+, Road Side Assistance, CT Auto Events and Digital Marketer | Performance Marketing | eCommerce | other websites ver más -Worked a in pro

Digital Content Specialist

Canadian Tire Corporation

Feb 2011 - Nov 2011 (10 months)

- Worked with automotive merchandisers to ensure the online experience for the automotive assortment of products on CanadianTire.ca, was the correct experience for our customers. 10 meses Worked with automotive merchandisers to ensure the online experience for the automotive assortment of products on CanadianTire.ca, was the correct experience for our customers.

Online Content Coordinator - Automotive

Canadian Tire Corporation

May 2008 - Jun 2011 (3 years 2 months)

- Online Tire/Rim Selector – Balanced business requirements with online capabilities to effectively add thousands of new special order rims, new tires and TPMS products to Canadiantire.ca - Online Parts Selector – Coordinated eight buyers in gathering required assets from throughout the organization, and then compiling this information to be utilized by content management system in an effective way – involving creating several new pro 3 años y 2 meses Project Specialist on Special Automotive Projects • Online Tire/Rim Selector - Balanced business requirements ver with online capabilities to effectively add thousands of new más Mostrar menos cargos

C

Marketing/Business Development Manager

Conpute

May 2007 - Dec 2007 (8 months)

- -Managed marketing efforts of managed services products -Co-ordinated sales effort to effectively sell Conpute’s managed services - -Co-ordinated and ensured site surveys were done effectively -Created and ran marketing campaigns for managed services 8 meses -Managed marketing efforts of managed services products -Co-ordinated sales effort to effectively sell Conpute's managed services ver más -Co-ordinated and ensured site surveys were done effectively Mostrar menos experiencias

Alex Pandelidis

About

Detail

Timeline

Résumé

Alex Pandelidis new_releases

About

Detail

Alex Pandelidis