Alex Kirkwood

Alex Kirkwood

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Email Marketing & CX Specialist | Expertise in Campaign Strategy, Automation & Personalization
Friendship, Wisconsin, United States

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Résumé


Jobs verified_user 0% verified
  • Relationship One
    Consultant
    Relationship One
    Oct 2025 - Current (1 year 1 month)
    Produced client-facing documentation including build guides, technical specs, test plans, and QA checklists. Collaborated cross-functionally with developers, marketers, and data teams to ensure successful delivery of campaign and integration milestones. Partnered with stakeholders to gather requirements and translate business needs into campaign architecture, data models, and automation workflows. Apply Oracle Responsys expertise to platform implementations and technical campaign work, holding an Oracle Responsys CX Marketing Platform Certified Implementation Specialist certification.
  • Oracle
    Campaign Specialist II
    Oracle
    Sep 2022 - May 2025 (2 years 9 months)
    Designing, executing, and managing end-to-end marketing campaigns to achieve specific objectives and targets. Applying segmentation strategies to identify and target specific customer groups with tailored campaigns and messages. Coordinating projects with effective planning and resource allocation skills. Mentoring junior staff on best practices and skill development. Supporting clients as a key player helping to plan and execute marketing strategies. Championed cross-functional collaboration with product and sales teams to align campaign strategies with business objectives, successfully driving a market penetration rate of 18% among targeted segments while reducing campaign costs by 20%. Executed high-volume email campaigns in Oracle Respo
  • Oracle
    Associate Campaign Specialist
    Oracle
    Aug 2014 - Jan 2018 (3 years 6 months)
    Improved performance of different campaigns with continuous tracking and optimization.
    Managed campaign development updates, including negotiating work changes and authorizing adjustments.
    Mentored new hires and helped train them on coding with HTML, Photoshop, and best practices within the platform.
  • Oracle
    Campaign Specialist
    Oracle
    Aug 2014 - Jan 2018 (3 years 6 months)
    Improved performance of different campaigns with continuous tracking and optimization. Managed campaign development updates, including negotiating work changes and authorizing adjustments. Mentored new hires and helped train them on coding with HTML, Photoshop, and best practices within the platform. Executed end-to-end email campaigns using Oracle Responsys, including audience segmentation, SQL data selection, and dynamic content development.
Education verified_user 0% verified
  • Columbia College Chicago
    Bachelor of Arts (BA, Interactive Arts and Media
    Columbia College Chicago
    Jan 2008 - Jan 2013 (5 years 1 month)
  • B
    Diploma
    Bartlett High School
    Jan 2003 - Jan 2007 (4 years 1 month)