Marketing is more than campaigns and content—it's about driving revenue, shaping strategy, and making an impact. I don’t just “do marketing," I build growth engines that fuel startups and scale businesses. And I do it with style, creativity, and persistence.
With more than 10 years of leadership experience in SaaS and more than 20 in marketing, communications, and content, I specialize in demand generation, GTM strategy, and revenue-focused marketing.
🏋️♀️ Just like my approach to fitness (CrossFit, Hyrox, Olympic/Powerlifting, Strongwoman 💪), I believe in consistency, iteration, and pushing limits—whether it’s optimizing marketing funnels or scaling a startup’s ARR.
I've been lucky to work with huge, well-established companies (Booz Allen Hamilton and IBM) and small, early-stage rocketships (Talkdesk, Thunkable). I've even led communications and marketing programs at government agencies (FEMA, DHS, VA). That means I know how to act as a player/coach; I'll drive strategy while getting down and dirty, writing, editing, posting, and creating. You'll never hear me say, "That's not my job."
What I bring to the table:
GTM & Growth Strategy: I craft scalable marketing playbooks that drive acquisition, activation, and retention.
Demand Gen & Pipeline Acceleration: I turn awareness into action with data-driven campaigns that convert.
AI & Martech Innovation: I embrace emerging tech to optimize marketing performance.
Leadership & Team Building: I love developing high-performing cross-functional marketing teams that deliver real results.
Executive & Employee Communications: I craft original narratives that explain and entertain.
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