Alex Birkett
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Co-founder @ Omniscient Digital | Ex-Growth @ HubSpot, Workato, CXL
New York, United States
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ExperimentationWorkatoApr 2021 - May 2022 (1 year 2 months)I led the experimentation team and program, which worked on optimizing lead generation and acquisition across web and paid channels. We ramped up experiment velocity from zero true controlled experiments to 20+ per quarter and refactored our digital analytics to enable trustworthy data.- OCo-FounderOmniscientJan 2019 - Current (7 years 5 months)Building organic growth programs for ambitious B2B brands. Custom strategy, relentless execution, and mapping of our actions to business KPIs like qualified leads and revenue (not just ranking improvements or vanity traffic). Clients: SAP, Adobe, Jasper, Hotjar, Loom, Order, and many more. Want to work with me? Shoot me a message.
- Senior Growth Marketing Manager, User AcquisitionHubSpotOct 2018 - Apr 2021 (2 years 7 months)Bringing thousands of net new product users to HubSpot via SEO, CRO, content, and other interesting channels, tactics, and ideas. Built out a net new acquisition channel we call the "Surround Sound Strategy." In addition, product management and product development for a series of internal data products to enable scale for our SEO and acquisition teams.
- Growth Marketing ManagerHubSpotSep 2017 - Oct 2018 (1 year 2 months)I work on freemium user acquisition at HubSpot, where I leverage data to prioritize the highest impact projects and experiments to bring in thousands of net new product users. I spend a lot of time analyzing data, working with our world class SEO, content, and CRO teams, running experiments, and asking the toughest business questions I can think of (and then trying to find creative answers and solutions to them).
- CGrowth Marketing ManagerConversionXLJun 2015 - Sep 2017 (2 years 4 months)CXL is the go-to resources for data-driven marketing and conversion optimization consulting. We run a CRO agency, a digital marketing training platform, and a very popular blog. I started as a content marketer, growing the blog from 125k visits a month to 250k visits a month within the first year. This was achieved through a combination of strategic SEO, wider content distribution and promotion, and content experiments. After launching the CXL Institute in May 2016, I've moved into a more typical growth marketing/product marketing role. This includes mapping out OKRs and KPIs, managing growth experiments, building out paid acquisition funnels, and crafting product messaging (landing pages, customer email marketing and push, lead generatio
- City Manager and Content StrategistLawnStarterSep 2014 - Mar 2015 (7 months)LawnStarter is a platform which allows consumers to book lawn care service from high quality providers, and manage their relationship with the provider thereafter. Additionally, LawnStarter provides contractors with much-needed backend infrastructure to help them scale their businesses. TechStars class of 2014. I joined the founding team of LawnStarter as employee #1. During this time, we raised a $1M seed round and scaled the business into multiple new markets. My daily tasks varied quite a bit - at a startup you wear many hats. But my primary contributions were content strategy and operations. With the COO, I formed a content/PR/SEO plan and helped with marketing strategy. Some of my blog posts gathered >100k unique page views, and we we
- Co-founderOmniscient Digital
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- WWUD Music: we book bandsJan 2012 - Current (14 years 5 months)The official blog of Wisconsin Union Directorate. Includes weekly concert previews, playlists, and other music related posts.