Alexandro Baez

K

MANAGER, ADRESSABLE STRATEGY

KINESSO, U.S.

Mar 2022 - Current (4 years 8 months)

• Developed and executed data-driven addressable marketing strategies, resulting in a +$1.5MM Y.O.Y. media budget increase and improved ROI on Tourism Australia. • Led cross-functional teams in the implementation of advanced targeting techniques, enhancing audience segmentation and ensuring personalized marketing approaches that boosted client engagement metrics across the following accounts, New York Lottery, Legoland, Tourism Australia and Energizer • Managed client relationships and provided strategic insights, facilitating regular performance reviews and optimizations that aligned marketing initiatives with client business goals and market trends. • Cultivated and maintained strategic relationships with major partners and publishers

MANAGER, MARKETING

Intelligent Demand

Jan 2021 - Feb 2022 (1 year 2 months)

• Spearheaded integrated B2B marketing campaigns that increased lead generation by 30%, leveraging content marketing, social media, content syndication and email strategies to drive brand awareness and customer engagement. • Conducted in-depth market analysis and audience research, enabling the development of targeted messaging and positioning that resonated with key demographics and improved conversion rates.

I

MEDIA MANAGER

IDEAS MADE MEASURABLE

Sep 2020 - Jan 2021 (5 months)

• Expertise in developing and executing hyper-localized marketing campaigns for national clients, effectively enhancing brand presence and engagement within specific markets. • Oversaw a media team in managing high-impact campaigns across platforms such as TTD, YouTube, Waze, and Facebook, resulting in a 70% increase in order volume for franchisees within the first four months through strategic media performance optimization. • Designed comprehensive media mixes and innovative targeting strategies tailored to client objectives, ensuring alignment with both individual client goals and broader organizational targets. • Generated and analyzed performance reports to drive optimization discussions, collaborating closely with sales and accoun

D

DIGITAL PRODUCT ANALYST

DENVER POST MEDIA

Mar 2018 - Sep 2020 (2 years 7 months)

• Managed an average of 100 orders across eight platforms, generating approximately $150K in monthly revenue, demonstrating strong organizational and multitasking capabilities. • Facilitated strategic client conversations that significantly enhanced retention rates and contributed to consistent monthly revenue growth. • Ensured the success of marketing campaigns by generating forecasts for RFPs, resolving billing discrepancies, troubleshooting technical issues, and systematically implementing optimizations to enhance performance. • Streamlined operational processes within internal sales and support teams by standardizing workflows, improving efficiency and collaboration. • Recipient of the Support Achiever Award of Excellence in August

BUSINESS DEVELOPEMNT REPRESENTATIVE

Logical Position

Oct 2017 - Mar 2018 (6 months)

• Prospected and qualified leads through cold calling, email outreach, and LinkedIn, consistently exceeding weekly outreach targets and contributing to an increase in pipeline growth. • Collaborated with account executives and digital marketing strategists to tailor solutions for client needs, helping secure qualified appointments to support of sales goals.

SEARCH ENGINE OPTIMIZATION COORDINATOR

Launch That

Jan 2017 - Jul 2017 (7 months)

• Redefined SEO strategies and rebranded the web property, Drugwatch.com, in response to a Google algorithm update affecting page rankings; strategic initiatives resulted in a 20% increase in web traffic. • Collaborated with cross-functional teams to optimize website content and site structure, enhancing user experience and driving lead generation through targeted improvements.

CLIENT DEVELOPMENT INTERN

IZEA

May 2016 - Aug 2016 (4 months)

• Developed and executed social media marketing campaigns utilizing a proprietary ad server to align client brand positioning with qualified social media influencers across platforms such as Pinterest, Twitter, Facebook, Instagram, and relevant lifestyle blogs, enhancing visibility across multiple industry verticals.

K

KIND UNIVERSITY AMBASSADOR

KIND SNACKS

Aug 2015 - Dec 2016 (1 year 5 months)

• Increased brand awareness by coordinating events and building partnerships with on campus organizations • Coordinated small and large private events from 20 guests to a partnered event exceeding 2,000 guests • Managed inventory and created distribution channels for $3,500 worth of product • Utilized our brand positioning strategy to establish presence without over saturating the market • Implemented field marketing campaigns to help promote two new product releases by KIND

About

Detail

Timeline

Résumé

Alexandro Baez

About

Detail

Behavioral traits