Alexandra Ferradas Lau

Business Development Assistant

another

Jun 2025 - Current (1 year 2 months)

• Developed and tailored 15+ commercial proposals aligned with client objectives, contributing to new business opportunities and account growth. • Coordinated influencer campaigns involving 15+ creators, ensuring timely execution and alignment among clients, talent, and internal teams. • Supported campaigns and events for accounts including Airbnb and Novo Nordisk, collaborating with cross-functional stakeholders across five Latin American markets. • Managed account information, pipeline updates, and follow-up activities using HubSpot CRM. • Supported client initiatives across the hospitality, healthcare, and B2B technology sectors, strengthening stakeholder and account management capabilities. • Supported tender and proposal processes by c

Business Development Trainee

another

Aug 2024 - May 2025 (10 months)

• Assisted in the execution of influencer marketing campaigns and events for international brands across multiple industries. • Coordinated communications with talent, suppliers, and internal teams to facilitate campaign implementation. • Conducted market research and identified partnership opportunities to support commercial initiatives. • Supported campaigns for brands including Pandora, Huawei, and ManageEngine, strengthening experience in stakeholder and account coordination.

H

Administrative Assistant (Internship)

Hamburg International Kids

Jan 2023 - Dec 2023 (1 year)

• Monitored and updated reports aligned with national education standards and evaluation frameworks. • Assessed compliance with state-required safety standards and regulations. • Developed strategies to enhance educational, artistic, motor skills, and language-learning activities. • Managed partnerships with public institutions and cultural organizations to secure venues and resources for educational programs. • Achievements: Developed bilingual education strategies to support early childhood learning.

P

Events and Donation Intern

PUCP Alumni Association

Aug 2021 - Dec 2022 (1 year 5 months)

• Planned and executed webinars, workshops, and events tailored to alumni interests. • Analyzed alumni and attendee databases to identify target audiences and relevant topics. • Coordinated and negotiated with companies and entrepreneurs featured in the association's business directory. • Prepared internal reports and maintained stakeholder databases. • Managed donations for a social campaign implemented during the COVID-19 pandemic. • Achievements: Established effective communication with private companies and entrepreneurs, contributing to stakeholder engagement and retention; Conducted strategic analyses that contributed to a 15% increase in event attendance; Improved event planning and execution processes through the development of form

J

Strategic Management Intern

JDR Group-International Business Consulting

Jan 2021 - Jun 2021 (6 months)

• Analyzed projects involving public sector institutions and prepared business methodology reports. • Supported the review and coordination of commercial strategies. • Conducted market research and business analysis for international projects.

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Marketing and Logistics Intern

Neopet

Jul 2019 - Dec 2020 (1 year 6 months)

• Optimized administrative processes and warehouse logistics operations. • Developed marketing and communication materials, including brochures, videos, merchandising items, and promotional campaigns. • Managed social media activities and supported brand communication initiatives. • Coordinated events and supported commercial strategy implementation. • Achievements: Contributed to a 10% increase in sales; Implemented an administrative organization and management system that improved operational efficiency.

Alexandra Ferradas Lau

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