Alexander Velinov

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Product Monetization and Retention Manager

MOBISYSTEMS

Jan 2025 - Current (1 year 4 months)

Reporting to the Chief Marketing Officer. Key responsibilities include: Leading monetization and retention strategy for desktop and web-based productivity software across freemium, subscription, and perpetual license models. Optimizing pricing, paywalls, trial experiences, and upgrade flows to increase conversion, revenue, and customer lifetime value. Defining A/B test requirements for monetization and lifecycle experiments; partnering with BI and development teams for implementation and analysis. Managing end-to-end user lifecycle — from onboarding and trial to post-trial engagement, retention, and reactivation — through in-product flows and CRM programs. Collaborating with Product, Marketing, Design, and BI teams to align monetization wit

Pricing Manager

Talixo

Aug 2023 - Dec 2024 (1 year 5 months)

Led pricing strategy for B2B client portfolio, contributing to significant revenue and margin growth. Successfully managed pricing for major RFPs and competitive bids, increasing win rate and deal size. Streamlined pricing operations by introducing centralized processes and database tools, reducing errors and turnaround time. Built and mentored a high-performing pricing team, driving cross-functional alignment and execution. Core Responsibilities: Reported to the Chief Revenue Officer, overseeing all aspects of pricing strategy and execution. Developed data-driven pricing strategies across fixed and corporate segments aligned with business goals. Collaborated with Sales, Customer Success, and Fleet teams to optimize pricing and purchasing e

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Financial and Business Performance Analyst

HP INC.

Dec 2020 - Aug 2023 (2 years 9 months)

Led BI reports dashboards, insights improving business tracking. Core Collaborated with global CSMs to optimize business performance and drive growth within existing and new accounts. Analyzed financial, operational, and market data to identify trends and recommend strategies for improvement. Supported leadership with monthly, quarterly, and yearly business performance reviews and strategic decision-making. Worked closely with global teams to standardize data and ensure consistency in reporting across regions. Delivered training on BI tools and reports to enhance data-driven decision-making across teams.

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Revenue Manager

Hyatt Regency Sofia

Sep 2019 - Dec 2020 (1 year 4 months)

Core Responsibilities: Managed day-to-day revenue management operations, focusing on maximizing revenue across all hotel revenue streams. Developed market segmentation strategies and pricing for transient, corporate, group, and event segments, aligning with local market conditions. Monitored and analyzed key performance indicators (ADR, Occupancy, RevPAR) and provided actionable recommendations to improve long-term performance. Managed relationships with third-party distribution partners, optimizing channels like OTAs. Oversaw the Reservation department and collaborated with the Sales team to win business and drive revenue. Led initiatives to improve upsell opportunities for Reservations and Front Office teams. Contributed to the Annual Bud

Business Solutions Architect

DXC Technology

Apr 2017 - Sep 2019 (2 years 6 months)

Led deal strategy discussions, aligning technical solutions with pricing to meet client needs and margin targets. Guided pursuit teams on pricing, cost structures, and business case development for high-value opportunities. Managed RFPs and opportunities across the Nordics and Western Europe, ranging from $20M to $100M.

Deal Analyst

Hewlett Packard Enterprise

Nov 2015 - Apr 2017 (1 year 6 months)

Core Responsibilities: Guided solution strategy, pricing, and cost approach to align with customer needs and objectives. Participated in cost/risk analysis, understanding KPIs, efficiencies, and volume impacts. Acted as a commercial focal point in customer meetings and negotiations. Delivered actionable insights to Portfolio and Product teams to improve service offerings and create new solutions.

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Deal Pricing Center Consultant and EMEA Team Lead

Hewlett-PackardHewlett Packard Enterprise

Mar 2013 - Nov 2015 (2 years 9 months)

Managed the Deal Pricing Center for EMEA and India, overseeing a team of 3-6 employees. Developed pricing strategies for 20+ new products, reducing Go to-Market quote time by 60%. Achieved 90%+ service satisfaction in pricing consultation and deal-shaping. Managed relationships with third-party vendors for benchmarking and market intelligence. Core Responsibilities: Supported global teams with pricing, benchmarking, and market analysis for IT Outsourcing. Delivered global pricing training, onboarding 10+ team members and improving pricing processes. Managed internal pricing databases, running regular reports for leadership.

Alexander Velinov

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