Alex Felipe Orozco Betancur  new_releases

My experience in the digital and retail world allows me to understand communicative phenomena and processes to strengthen the organisation and society on new trends. I have excellent communication and relationships with colleagues and the client, allowing me to work as a team to meet the objectives. - Lead US B2B accounts for a multinational beverage company, managing over $2 MM Year in ad spend - Deliver PPC campaigns to the most relevant and effective networks based on analysis - Monitor and report on key performance indicators and present progress to stakeholders and senior management. - Work with content specialists to implement keywords, optimise web content and social media, and create new content pieces - Dashboards in Data Studio and Power BI to analyse the performance of each campaign