Alessandro De Nardi
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Province of Milan, Italy
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Résumé
Jobs
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Junior Communications & Marketing SpecialistStatkraftJan 2025 - Current (1 year 10 months)Boost brand visibility and engagement through sustainability-focused campaigns, social media, and event marketing, strengthening the brand's positioning in the renewable energy sector. Coordinate sustainability-driven events, branded activations, and PR initiatives, engaging stakeholders and enhancing corporate presence. Manage digital campaigns, CRM processes, and content distribution, optimizing lead generation and audience interaction. Track KPIs and performance metrics to measure impact and inform future marketing strategies. Additionally, leverage my experience in construction marketing, which, while not the primary focus of my role, has provided valuable insights into marketing and communication activities related to large-scale infra- Field Marketing AssistantBOARDMar 2024 - Sep 2024 (7 months)From March to September 2024, I worked as a Field Marketing Assistant at Board, where I supported B2B marketing and brand activation initiatives to enhance visibility, engagement, and lead generation. I collaborated closely with cross-functional teams to develop and implement integrated marketing campaigns and experiential initiatives aimed at promoting the company’s solutions to business clients. In this role, I coordinated branded events and local activations designed to strengthen relationships with partners and prospects, while managing digital campaigns, CRM processes, and content distribution. I also monitored performance metrics and KPIs to assess the effectiveness of marketing actions and support continuous improvement in campaign s
- Marketing & Panel InternBilendiMay 2022 - Nov 2022 (7 months)Supported corporate positioning and managed promotional campaigns, newsletters, and external communications to boost brand visibility and audience engagement. Collaborated across teams to execute integrated marketing strategies and digital initiatives. Coordinated experiential campaigns and branded activations, enhancing customer engagement and community touchpoints. Managed digital campaigns, SEO/SEM, website updates, and CRM processes, optimizing lead generation and performance tracking. Additionally, my experience in supporting data-driven marketing and market research projects for various industries, including construction and manufacturing, has strengthened my ability to analyze audience insights and manage campaigns effectively. This
Education
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- IMaster's Degree in MarketingIULM UniversitàSep 2022 - Nov 2024 (2 years 3 months)Graduated with a Master's degree in Marketing, Consumption, and Communication with a specialization in Brand Management from Università IULM in Milan. Developed strong skills in market research, target segmentation, and effective corporate communication. Gained expertise in brand identity strengthening, strategy definition, competitor analysis, and comprehensive business planning, as demonstrated by notable projects with Barilla and IFFCO.
- Bachelor's Degree in Communication SciencesUniversità degli Studi di GenovaJan 2018 - Jan 2021 (3 years 1 month)During my Bachelor's degree in Communication Sciences in Genoa, I integrated multidisciplinary skills, focusing on advertising, copywriting, social media, and informatics. Throughout my studies, I also engaged in core topics such as law, ethics, and other essential aspects of communication sciences.
Projects (professional or personal)
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- Barilla Go-to-Market Strategy (U.S. Sauces Launch)Barilla GroupSep 2023 - Jan 2024 (5 months)Designed a comprehensive go-to-market strategy for the launch of Barilla’s sauce products in the U.S. market, conducting market entry and consumer analysis, and developing proposals for distribution, pricing, and communication strategy. Collaborated in a team to present strategic recommendations aimed at enhancing brand awareness and strengthening Barilla’s positioning within the competitive U.S. food retail landscape.
- Gen Z Brand Engagement Strategy for IFFCOIFFCOFeb 2023 - Jun 2023 (5 months)Developed a targeted brand awareness initiative aimed at Gen Z audiences for IFFCO’s consumer brands. Conducted deep-dive research into Gen Z behaviours and media consumption, then crafted a multi-channel campaign including social-first content, influencer collaborations and community activations. Designed a communication plan that leveraged digital touchpoints and peer-to-peer engagement to boost brand relevance and connection among younger consumers.
Awards
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- IBest Project for Brand IdentityIULM UniversitàOct 2023Received first place for developing the winning concept in a brand identity project, where my team and I presented strategic and creative proposals to an entrepreneur for the creation of a niche supermarket. The project was recognized for its innovative positioning, cohesive visual identity, and strong alignment between brand values and target audience.