Aleksandar Milojica

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Digital Marketing Analyst

First Citizens Bank

Jan 2023 - Current (3 years 8 months)

Analyzed the state and functional gaps of the current dotcom website through different analytics platforms such as Adobe Analytics, ContentSquare, SiteImprove, Google Analytics etc. with developers, designers and product analysts to help drive functional solutions that meet the team objectives and vision. Reviewed development team solution to content author end user needs. Visualized the future state and guide the change process from a content author point of view. Identified issues with webpages and make recommendations to stakeholders based on best practices of design and content governance. A/B tested and troubleshoot and perform root cause analysis. Followed page builds through its entire lifecycle: analyzing, building/editing in a CMS,
Web Analyst

NetApp

Aug 2021 - Aug 2023 (2 years 1 month)

Built Adobe Analytics dashboards to track traffic, engagement, and conversion. QA'd tags using Omnibug and Adobe Launch to ensure accurate data capture. Performed A/B tests via Adobe Target to improve site conversion rates.
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Marketing Automation Analyst

HealthGAINS

May 2019 - Jul 2021 (2 years 3 months)

Executed email automation campaigns using HubSpot & Salesforce MC. Increased sales by 25% via personalized email flows and A/B testing. Monitored performance across Google Ads & social platforms. Segmented customer data and optimized user journeys.
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Marketing Manager

MedPro Healthcare Staffing

Dec 2014 - May 2019 (4 years 6 months)

Led PPC, SEO/SEM, and retargeting campaigns across Google, Facebook, Instagram. Drove 60% sales growth through multi-channel digital campaigns. Built landing pages, ran CRO tests, and improved lead gen metrics. Managed referral programs, email campaigns, and B2B ABM strategy.

Education 0% verified

Aleksandar Milojica

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