Alejandra Angel Umbreit Business Development Strategist

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Sales Manager

The Brand Heaven

Nov 2022 - Dec 2023 (1 year 2 months)

DIGITAL MARKETING AGENCY SPECIALIZED IN AMAZON • Actively involved in the design and implementation of sales administrative processes. • Proposed and implemented, together with the management team, the development of an integrated sales strategy, achieving greater brand visibility in digital media, increasing inbound clients and conversion rates. • Proposed and led the change in the sales portfolio to a visual outline, which facilitated communication with clients. • Structured the development of the B2B & B2C sales department. • Built the database with more than 1050 outbound leads in the first 3 months, meeting the standards set by the company. • Strategic Spanish to English translation of a new sales service based on a Digital Ecosystem

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Business Strategist and Project Coordinator

RESTAURANT MD., Gastrologics

May 2020 - Oct 2021 (1 year 6 months)

VIRTUAL EDUCATIONAL PLATFORMA AND GASTRONOMIC CONSULTANT • Coordinated the restructuring process and managed the creation of the menu for the three (3) restaurants for “Club de la Unión” Guayaquil, Ecuador, increasing traffic and consumption. • Structured and guided the standardization process of “Al Natural” (jams) to a large-scale projected sales for the TV channel “El Gourmet TV.” • Contributed to the development of a healthy gastronomic product, “Salad Jars” for vending machines in Mexico. • Exposed the topic “Delivery Packaging” in the Gastronomic Training for the Chamber of Commerce of Cali (CREEce program) given to more than 200 entrepreneurs. Cali, Colombia. • Managed the strategic development of the menu and coordinated the standa

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Administrative and HR Coordinator

We Host Group

Jul 2019 - Feb 2020 (8 months)

PROPERTY MANAGEMENT AND HOSPITALITY • Developed a property database and generated an immediate response scheme. • Set up and structured the HR department contributing to greater productivity and effective fulfillment of the business strategy, improving performance, clarity of tasks to be developed and well-being. • Created and developed job descriptions, functions, and processes for two companies in the corporate group (Hosting Miami LLC and Teva Retreat) achieving greater human resource empowerment. • Automated informational messages allowing team members to concentrate on more important tasks (Super Host Tools). • Researched and evaluated suitable candidates to carry out the recruitment process.

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Project Coordinator (Freelancing)

Angels Ready to Wear

Oct 2018 - May 2019 (8 months)

INCLUSIVE FASHION CONCEPT • Structured the business project allowing the idea to materialize and generate sales. • Led the market research that contributed to the creation of the inclusive fashion concept. • Built the manufacturing logistics route, optimizing time in 50% and reducing costs in 20%. • Established job descriptions, functions, and processes (HRH). • Managed to consolidate sales of $11,000,000 COP for the first quarter of the year.

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International Sales Manager

Caffé Swinwear

Aug 2017 - Apr 2018 (9 months)

LUXURY RESORT-WEAR AND BEACH-WEAR BRAND • Developed the sales plan and business strategies. • Debugged and updated database of potential customers optimizing business contact. • Designed and implemented a catalog of available stocks that enabled a 20% increase in sales. • Achieved effective negotiations with 3 corporate clients closing sales for USD 27,800. • Acquired a worldwide distributor with projected annual sales of USD 60,000. • Exceeded the February 2018 sales budget by 11% (USD 90,000 VS. USD 100,057).

Bilingual Translator and Interpreter

freelance

Feb 2017 - Current (9 years 3 months)

- Zona Outdoor Cali. Hollis Explorer Diving Exam. Spanish - English. 2017. Long Island – Clínica de Occidente Cali. Document of Instructions for Use and Types of Tests for Covid-19. English-Spanish. 2021. M. +310-459-5129 - Curriculum Vitae. María Paola Alban. Specialist Lawyer in Commercial Law. Spanish-English. Oct 2021. M. +57 318-239-2885 - CSM Mennonite International Administration Meeting. Alexandra Rojas - Director Américas Unidas School. English-Spanish-English. Nov. 2021. M. +57 312-289-6108 - Meeting with member of Board of Directors Elaine. Alexandra Rojas – Director Américas Unidas School. English-Spanish-English. Nov. 2021. M. +57 312-289-6108 - Meeting with member of Board of Directors Shana Peachey Boshart. Alexandra Rojas

Brand Manager Assistant

Comestibles Aldor S.A

Aug 2014 - Mar 2015 (8 months)

- Proposal and implementation of packaging and wrapping dimensional changes for lollipops, achieving cost savings of 3% and 5% respectively through a careful analysis of the competition, costs and available packaging materials. - Generation of cost savings of 14% by changing the packaging material and number of units for the best-selling reference in supermarkets. - Leader of the proposal and coordination of the international commercial development of the Yogueta brand (the most important and representative brand in sales) for South Africa and Sub-Sahara. - Brand Manager for the following countries: Colombia, Ecuador, Venezuela, South Africa and Sub-Sahara throughout the alignment and coordination with the areas of planning, design, product

Alejandra Angel Umbreit

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Alejandra Angel Umbreit