Alejandro Willi Full Stack Developer

Software engineer

Orderly

Apr 2022 - Current (4 years 6 months)

Balancing technical and business requirements.
• Working throughout software processes, design through to deployment.
• Building and developing single-page applications and APIs.
• Participating in DevOps “Bridge” team to ensure services run smooth.

S

Entrepreneurship Consultant

Subsecretaría de Desarrollo Económico Municipalidad de La Plata

Jan 2016 - Current (10 years 9 months)

• Set up and operation of the first state-owned business incubator in the country in the city of La Plata.
• Organize annual competition for local entrepreneurs and start-ups whose winners will be incubated for a year.
• Accompany and guide the entrepreneurs during the incubation process.
• Support the whole local entrepreneurial community by organising workshops about relevant topics (marketing, administration, accounting, sales, taxes, legal) and provides access to financing (government subsidies programs, venture capital).

D

Webmaster

Defensor del Pueblo de la Provincia de Buenos Aires

Sep 2009 - Feb 2017 (7 years 6 months)

• Responsible for all the digital properties of the organisation -websites, microsites, landing pages, CMSs, internal systems-, and all digital communication.
• Assurance of the correct operation of web servers, hardware and software through permanent monitorig.
• Programming, content generation and revision, testing, traffic analysis and reporting.
• Website performance monitoring and reporting to identify issues and opportunities for improvement.
• Development and implementation of a highly successful organic SEO strategy.
• Social Media management: Facebook, Instagram, Twitter, YouTube.

B

Founder at Bigenoma

Bigenoma

Jun 2009 - Dec 2017 (8 years 7 months)

• SaaS business intelligence and business analytics solutions, cloud-based and consulting services.
• Enable organizations to make sound decisions from reliable information, through internal and external data analysis.
• Partnered with MicroStrategy to provide clients with the world leading business intelligence solutions via SaaS, saving them from having to own and maintain dedicated hardware and expensive software licenses.
• Won BAEmprende09, an entrepreneurial contest for innovative start-ups organized by the City of Buenos Aires.
• Clients: Fundación Pérez Companc, Adecco, PAMI, Ministerio de Salud de la provincia de Buenos Aires, Municipalidad de Vicente López.

IT and Integrated Marketing Communications Specialist

Independent Consultant

Jun 2008 - Current (18 years 4 months)

Systems, web apps and websites development to provide clients with marketing, communications, management and administration tools, such as
ERPs, E-commerce sites, CMSs, Corporate websites, Web apps, Landing
pages.
• Development, Planning and Execution of marketing and communications campaigns, both online and offline, according to the clients business goals.
• Online campaigns monitoring and reporting in order to highlight issues
and bottlenecks, and implement adjustments to improve performance and conversion rates.
• Clients: ZonaJobs Latam, ZonaProp, DeMotores, DeRemate, La Nación,
Canchallena.com,

Lead Advisor Latin America / Global Lead Management

Oracle

Jul 2007 - Jun 2008 (1 year)

• Drive global processes in the region and works closely with regional Marketing and Sales Managers on every aspect of leads and lead flow processes.
• Build close relationships with sales and marketing by conducting frequent status meetings to discuss current issues.
• Highlight bottlenecks around lead flow and lead execution, production and routing. Takes issues to resolution.
• Specify and develop global reporting, working closely with the reporting team, in order to assist regional marketing teams in all aspects of the lead flow. Provides monthly executive reporting pack on lead results.
• Work to understand sales requirements to improve conversion rates and pipeline creation.
• Monitor lead trends by region/cou

I

Accounts Manager

Iris Tools

Jul 2005 - Jun 2007 (2 years)

• Build, maintain and strengthen clients’ trust.
• Understand clients’ requirements and needs to offer and develop suitable solutions.
• Identify and develop new business opportunities with existing clients and potential prospects.
• Present customised web metrics reports to identify visitors behaviors patterns, in order to improve returning rates and to support marketing and sales operations through the websites.
• Audit clients websites and digital properties to detect improvement opportunities and to ensure compliance with corporate guidelines.
• Provide inputs to define and improve in-company production workflows to ensure deliverables on time.
• Educate and inspire staff and clients to adopt the best indus

eMarketing Manager for Hewlett Packard Latin America

INSITE LATIN AMERICA

May 2004 - Jul 2005 (1 year 3 months)

• Create, plan and execute marketing programs for the SMB sector to reach marketing and sales goals for Hewlett Packard MCA & LAR (México and Caribe Area & Latin America Region).
• Build close relationships with the MCA & LAR countries Marketing Teams and with the Marketing Direction at the regional level in order to understand the client business and its needs and requirements.
• Develop websites strategies and content to create awareness and communicate according to business goals.
• Creation and weekly emailing delivery of targeted eMarketing communications for the SMB sector.
• Provide monthly reporting of the implemented actions to the countries Marketing Teams, in order to asses performance and to take corrective a

Project Manager

Paginar

Apr 2003 - May 2004 (1 year 2 months)

Campagnola, Hospital Alemán, ADT, Nouvelles and Perpectives Magazines (France), Taric (Spain).

M

Marketing and Communications Coordinator

McPrint

Jun 1998 - Dec 2002 (4 years 7 months)

• Development and implementation of advertising campaigns and sales promotion campaigns.
• Creative direction and copywriting of magazine ads and marketing collaterals.
• Editor of 35 issues of the promotional tourist magazine "Vía Aérea", for inflight distribution (Aerolineas and Austral).
• Editor, editorial writer and producer of a magazine for the cable TV operator
Cablevisión (24 issues).
• Clients: Cablevisión, Supermercados Disco, Hipermercados Carrefour,
Walmart, Aerolíneas Argentinas, Austral Airlines, Optar, Hertz, Ente del
Conurbano Bonaerense.

S

Head Of Creative Services

Sydney Advertising

May 1995 - Dec 1997 (2 years 8 months)

• Creative direction of sales promotion campaigns and development of market penetration strategies for the mobile carrier Unifón (currently Movistar).
• Development of communications strategies and sales promotion campaigns for Unifón targeted in the mayor summer and winter touristic spots (spa and ski resources).
• Responsible for the creative team (creativity + art + copywriting).
• Responsible for the relation between the agency and the production media
and media planning.
• Design of magazine ads, brochures, flyers, POP material and merchandising for Unifón.
• Design of the painting of the race car sponsored by Unifón and droved by Guillermo Ortelli competing in the TC category, the most popular in Argentin

F

Audiovisual Producer

F&L COMUNICACIÓN DIRECTA

Feb 1994 - Mar 1995 (1 year 2 months)

• Producer of consumer videos for further distribution (i.e.: fitness videos, cooking videos).
• Production teams set up and coordination (cameras + edition + costumes + lightning + screenplay).
• Events organization.

P

Junior Creative and Copywriter

Plus Multimedia

Jun 1992 - Dec 1993 (1 year 7 months)

Creative direction and copywriting for magazine ads and merchandising
material for several clients such as Olympus Cameras, Fred Perry and Cadbury, among others.

Alejandro Willi

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