A
Alejandro Vásquez
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Mexico City, Mexico
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Résumé
Jobs
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- RProduct Growth & Martech LeadRocketLabJan 2023 - Current (3 years 5 months)• Led the product development for an AI-powered budget allocation tool, enhancing performance marketing campaign optimization. • Implemented no-code automation tools, such as n8n.io, to streamline the marketing automation process within the Ops Marketing Team. • Integrated Metabase and Airtable, reducing reporting time by 40% and improving decision-making speed. • Developed no-code applications with Firebase to launch new business services in under 90 days. • Built and launched go-to-market strategies for internal products, collaborating with cross-functional teams (Design, Dev, C-suite). • Managed $200K/month ad spend through paid social and SEM, delivering 4X ROI across client portfolio.
- ICANELO Head of Growth (Fractional)ICAN APP -Jan 2020 - Jan 2021 (1 year 1 month)• Led go-to-market efforts in Mexico and the US using PLG and paid social acquisition. • Scaled user base from 0 to 100,000 users in 12 months; reduced CAC by 40%. • Increased activation and conversion rate by 35% through onboarding optimization and CRO. • Implemented A/B testing to validate messaging and retention strategies. • Built and trained a multifunctional growth team, embedding experimentation across marketing workflows.
- T(Founder) Growth DirectorThinklabJan 2017 - Jan 2022 (5 years 1 month)• Founded and scaled a growth consultancy serving 40+ startups across LATAM and the US. • Increased yearly gross revenue by 40%, achieving 5X ROAS for clients through paid media campaigns. • Reduced CAC by 45% across multiple clients. • Led GTM strategy for 20+ apps and e-commerce businesses, achieving a 400% revenue increase. • Built and managed a 10-person growth team; led hiring, training, and performance. • Implemented analytics stacks (Amplitude, Mixpanel, GA, Segment) and built growth models. • Applied PLG and growth loops to improve user activation and retention. • Ran A/B testing initiatives to optimize conversion across onboarding and monetization funnels.
- IGrowth Marketing LeadICOGROUP - APENSARJan 2013 - Jan 2015 (2 years 1 month)• Scaled mobile game downloads from 20K to 10M+ in 12 months through performance marketing and growth loops. • Increased revenue by 4X and reduced acquisition costs by 60%. • Optimized activation, monetization, and retention funnels for mobile users. • Managed digital campaigns across SEM and social; led A/B testing for creative and UX improvements. • Executed lifecycle marketing strategies to improve engagement and player LTV.
Content Manager &SEOAnalystScreen Media GroupJan 2012 - Jan 2013 (1 year 1 month)• Developed content strategies for clients across web, email, and social media channels. • Responsible for optimizing website structures, metadata, and other on-page elements for search engine visibility. • Managed SEO and link-building efforts, boosting search visibility and organic traffic.
Education
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- CCode Foundations Skill PathJan 2024 - Jun 2024 (6 months)
- RReforge Program - Growth SeriesJan 2022 - Dec 2022 (1 year)
- CCXL Institute - Product marketing for MarketersJan 2020
- DDemand Curve - Advanced Growth MarketingJan 2022
- GGoPractice - Product Marketing CourseJan 2021 - Jan 2022 (1 year 1 month)
- CCertified Scrum Product OwnerDec 2023
- UBachelor of Applied Science (B.A.S.c)UNIVERSIDAD CATÓLICAANDRÉS BELLOJan 2009 - Jan 2015 (6 years 1 month)