Alejandro Martinez Holguín SR Product Manager at Farmu

Scrum Master/ Product Manager

RevStar

Dec 2023 - Current (2 years 8 months)

Product Manager

Agencia de Seguros Falabella

Nov 2022 - Apr 2023 (6 months)

Responsibilities: - Lead the implementation of the regional insurance policy management application, utilizing tools like Jira and Confluence to manage product development and ensure on-time delivery according to the roadmap. - Spearhead the conception and development of new products within the retail ecosystem, applying agile methodologies such as Scrum and Design Thinking, and utilizing tools like Power BI and Tableau to analyze crucial data. - Enhance the user experience by applying a comprehensive end-to-end perspective and collaborating closely with technical teams to implement substantial improvements. - Leveraged transferable skills from Productboard and Trello for managing roadmaps, feature prioritization, and backlog refinement in

GDE Product Owner

Liberty Mutual Insurance

Jul 2020 - Nov 2022 (2 years 5 months)

Responsibilities: - Developed user stories for process definition and marketing of new standardized products for the Andean market. - Led the service team, which encompasses all post-sales processes. - Prioritized developments with the Liberty Mutual IT team for each country. - Led the implementation and adaptation of BPM (Business Product Management) in Chile. - Coordinated with the Salesforce PM in Chile for platform integration (CRM and BPM). Achievements: - Managed 100% of the backlog, aligned with business requirements and allocated budget. - Strengthened the Scrum framework in the product and service areas through established ceremonies. - Ensured 80% reusability of previously created developments in Colombia. - Utilized Productboard

Global Digital Ecosystem - Product Owner

Liberty Mutual Insurance

Jul 2020 - Nov 2022 (2 years 5 months)

Responsabilidades: - Elaborar las historias de usuario para la definición de proceso, comercialización de los nuevos productos estandarizados para el mercado andes. - Liderar el equipo de servicio, el cual hace referencia a todos los procesos postventa. - Priorizar con el equipo de IT de Liberty Mutual los desarrollos por cada país. - Liderar la implementación y tropicalización de BPM (Business Product Management) en Chile. - Coordinar con el PM de Salesforce Chile la integración entre las plataformas (CRM y BPM). Logros: - Gestioné el 100% de backlog, ajustado a los requerimientos del negocio y el presupuesto asignado. - Fortalecí el marco Scrum en las áreas de product & service con las ceremonias establecidas. - Gestioné el 100%

Team Leader

Liberty Seguros Colombia

Aug 2019 - Jul 2020 (1 year)

Responsibilities: - Ensure compliance with the monthly budget of approximately $1000 mm cop, with 60% from renewals and 40% from new business. - Lead a sales team of 32 intermediaries. - Manage internal and external negotiations for the company's largest business deals. Achievements: - Achieved a 96% Net Promoter Score (NPS) from the sales team. - Successfully met the monthly budget in 7 out of 10 months. - Achieved the lowest claim ratio in the transportation sector with a combined rate of 85%. - Managed various agile and traditional projects using tools such as Jira, Productboard, and Trello, which enhanced team collaboration and project tracking, contributing to overall sales performance and operational efficiency.

Project Manager

Liberty Seguros Colombia

Mar 2017 - Aug 2019 (2 years 6 months)

Responsibilities: -Leading the General Insurance division for the implementation of the company's new system. -Managing a team of 10 individuals with different specializations, including products, claims, accounting, reinsurance, and QA. -Implementing new strategies to facilitate the system transition. Achievements: -Designed technical specifications for the entire General Insurance division. -Reduced the average time to market for prioritized Minimum Viable Products (MVPs) from 1.5 years to 1 year. -Incorporated the User Experience (UX) team as a project requirement for all story designs.

General Products Analyst II

Liberty Seguros Colombia

Feb 2016 - Feb 2017 (1 year 1 month)

Responsibilities: -Leading the Transportation division for the implementation of the company's new web system. -Creating user stories for the 360-degree transportation portfolio. -Working closely with the IT team for timely deliveries. Achievements: -Successfully completed 100% of the technical specifications for the entire Transportation division (6 products). -Concluded all user stories with test cases for the Quality Control (QA) team using an application called QManager for real-time monitoring. -Reached an agreement with the IT department to conduct initial testing of up to 80% prior to delivery, aiming to minimize rework.

Analista de Productos Generales II

Liberty Seguros Colombia

Feb 2016 - Feb 2017 (1 year 1 month)

Responsabilidades: -Liderar la división de Transporte para la implementación del nuevo sistema web de la CIA. -Crear historias de usuario para el portafolio de transporte de 360 grados. -Trabajar en estrecha colaboración con el equipo de TI para entregas oportunas. Logros: -Completé exitosamente el 100% de las especificaciones técnicas para toda la división de Transporte (6 productos). -Concluí todas las historias de usuario con casos de prueba para el equipo de Control de Calidad (QA) utilizando una aplicación llamada QManager para un control en tiempo real. -Llegué a un acuerdo con el departamento de TI para realizar pruebas iniciales de hasta el 80% antes de la entrega, con el fin de minimizar retrabajos.

Product Analyst

Liberty Seguros Colombia

May 2015 - Jan 2016 (9 months)

Responsibilities: -Managing the national portfolio of individual and group home policies. -Developing special products for large accounts in the non-traditional channel. -Monitoring the central project of the new application. Achievements: -Standardized the home portfolio, reducing it from 10 to 6 products and improving response time. -Increased business in the non-traditional segment for home insurance from 25% to 29%. -Successfully implemented home insurance in production within one year, meeting the originally scheduled timeline of 1.5 years.

Analista de producto

Liberty Seguros Colombia

May 2015 - Jan 2016 (9 months)

Responsabilidades: -Gestionar el portafolio nacional de pólizas individuales y grupales de hogar. -Desarrollar productos especiales para cuentas grandes en el canal no tradicional. -Monitorear el proyecto central de la nueva aplicación. Logros: -Estandaricé el portafolio de hogar, reduciéndolo de 10 a 6 productos y mejorando el tiempo de respuesta. -Aumenté el negocio en el segmento no tradicional para seguros de hogar del 25% al 29%. -Implementé exitosamente el seguro de hogar en producción en un año, cumpliendo con el cronograma previsto originalmente de 1.5 años.

Analista de Fidelización de Clientes

davivieda

Jan 2014 - Mar 2015 (1 year 3 months)

Responsabilidades: -Construir el proceso de fidelidad del cliente para los clientes de tarjetas de crédito. -Diseñar internamente el proceso de cancelación y retención de manera operativa. -Crear estrategias comerciales para disminuir la tasa de cancelación. Logros: -Implementé con éxito el proceso de fidelidad del cliente construido y lo entregué al equipo de procesos. -Automatizé el 80% del proceso operativo para el flujo de retención de clientes. -Negocié nuevamente con el proveedor en base a los indicadores clave de desempeño (KPIs) de cumplimiento y calidad del servicio. -Reducí la tasa de cancelación de tarjetas de crédito del 35% al 30%.

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Customer Retention Analyst

DAVIVIENDA BANK

Jan 2014 - Mar 2015 (1 year 3 months)

Responsibilities: -Building the customer loyalty process for credit card customers. -Internally designing the cancellation and retention process in an operational manner. -Creating business strategies to decrease the cancellation rate. Achievements: -Successfully implemented the built customer loyalty process and delivered it to the process team. -Automated 80% of the operational process for customer retention flow. -Renegotiated with the provider based on key performance indicators (KPIs) of compliance and service quality. -Reduced the credit card cancellation rate from 35% to 30%.

Alejandro Martinez Holguín

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