Alejandro Goicouria

Alejandro Goicouria

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Digital Marketing Leader and Innovator
Miami, Florida, United States

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Résumé

Jobs verified_user 0% verified
  • Didit
    Director of Paid Media
    Didit
    Mar 2021 - Current (5 years 4 months)
    • Manage and mentor a digital team of 8 direct reports • Leading day-to-day Paid/Display/YouTube campaigns for B2C/B2B audiences, CRO efforts, and client relationships • Increased ROAS Gigi New York (+15%), Graphic Image (+38%), and 5% Nutrition (+12%) year-over-year • Lowered overall CPA for Maidbaum & Sternberg, LLP YoY by 10% year 1 and 12% year 2 • Managed budgets upwards of $100 Million annually amongst seven clients
  • Plates
    Board Advisor
    Plates
    Jun 2020 - Current (6 years 1 month)
  • PGR Media
    Search Marketing Manager
    PGR Media
    Feb 2018 - Mar 2021 (3 years 2 months)
    • Manage and mentor a digital team of 2-3 direct reports • Managing all aspects of the StriVectin, nia24, and NIA SEM accounts including all client interaction • Increased ROAS StriVectin (+25%), nia24(+48%) compared to the previous year • Managing all clients promotional calendar by developing and uploading promotional ad copy • Introduced the StriVectin account to Google Responsive Ads that increase ROAS by 25% compared to the previous year
  • Decibel Media
    Performance Marketing Manager
    Decibel Media
    May 2016 - Feb 2018 (1 year 10 months)
    • Managed all aspects of Decibel client AdWords, Facebook, and LinkedIn Campaigns • Developed CPC strategy for UNO’s Pizzeria & Grill that lowered CPCs and increased leads MoM by 20% • Optimizations led to the acquisition of the Porsche Motor vehicle for client Mersen Electrical Power • Restructured all AdWords, Facebook, and LinkedIn Accounts to ensure they adhere to best practices • Introduced Bernie & Phyl’s account to Google Shopping that increase ROI by 82% compared to the previous year
  • A
    Founder, CEO
    ALGM Consulting
    Jan 2015 - Current (11 years 6 months)
    - Drive customer acquisition and engagement via Paid Search Marketing, including Google, Bing, Yahoo, Facebook, Instagram, and Twitter. - Provide regular performance updates to clients and make recommendations while sharing best practices, and alerting to new trends and emerging opportunities. - Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. - Strategic Consulting, including business plan & sales strategy development.
  • P
    Senior Search Marketing Specialist
    Propel Marketing
    Oct 2012 - May 2016 (3 years 8 months)
    • Managed and mentored a digital team of 4 direct reports • Built, managed and optimized roughly 75 individual Paid Search clients in Google Adwords, Bing, and Yahoo. • Strategized to develop PPC tactics, including cost-reduction, increasing & maintaining a high ROI • Optimized account structures, Search ads & bids, to demonstrate improvements in KPI metrics • Created detailed forecasted budget request for the sales team’s prospective clients
  • Startup Institute
    Marketing Track
    Startup Institute
    May 2012 - Sep 2012 (5 months)
    -A highly selective post-graduate, skill-based program for entrepreneur minded students -Gained practical marketing skills and experience from industry leaders offering real world projects -Manage and Optimize the schools Search Engine Optimization and Paid Search initiatives to solidify the school brand and target prospective students. -Aided in the creation of content for GrowthNinja
  • JoVE
    Online Marketing Manager
    JoVE
    Feb 2010 - Mar 2012 (2 years 2 months)
    • Supported planning with a focus on execution, analysis, and optimization of marketing campaigns to expand their subscription base with focuses on search marketing, email blasts, partner marketing • Created reports to analyze campaign trends, conversion rates, and CPAs in order to ensure we were acquiring leads profitably • Developed a “long-tail” keyword SEM strategy, resulting in a 20% increase and surpassing JoVE’s ROI objective • Directly contributed to the 83% growth of a privately funded start-up.
  • Boston Laser Boston Eye Group
    Marketing and Sales Coordinator
    Boston Laser Boston Eye Group
    Jan 2009 - Feb 2010 (1 year 2 months)
    • Doubled revenue from “100 eyes” the previous year to “200 eyes” • Developed the Facebook referral program and boosted referrals by 15% • Managed Google/BING ads agency relationship as a liaison • Maintained detailed marketing reports to ensure maximum potential of ROI
  • A
    Marketing and Business Coordinator
    Ags Déménagement International Alsace Strasbourg
    Feb 2008 - Nov 2008 (10 months)
    • Acted as liaison between prospective clients, consultants, and personnel located in Alsace, France • Researched trends in the Automotive, IT, Biotech, and Performance Fiber industries • Helped analyze and use market trends to establish up to date marketing strategies
  • G
    Account Services Intern
    Gearon Hoffman
    Sep 2007 - Feb 2008 (6 months)
    Assisted with market research, competitive analyses, and creative briefs/strategies Aided the Account Services team with handling of the Papa Gino's, Tufts Health Plan, Prudential, and Scottrade accounts Assisted accounts team with keeping detailed records of every client: From Billing to actual production notes
  • U
    Account Executive Intern
    University Ad Lab
    Jan 2007 - May 2007 (5 months)
    Developed an effective company website with a creative team to increase customer sales and create awareness for a local community center for kids (www.diyds.org) - new content and multimedia. Prepared detailed account/creative briefs which became the blueprints for an entirely new/hip website design for The CAC Managed creative team that developed the website. Client reported an increase of website traffic, and greater participation at the CAC Provided weekly updates with detailed Status/Call reports Handled the responsibility of obtaining approvals for the websites project deadlines.
Education verified_user 0% verified
  • Boston University
    Bachelor of Science - BS, Advertising
    Boston University
    Jan 2003 - Dec 2007 (5 years)
Projects (professional or personal) verified_user 0% verified