Alejandro Cabrejo

Alejandro Cabrejo

About

Detail

Growth & Revenue Operations | Marketing, Sales & AI Agent Systems | I design the pipeline and build the stack behind it
Antioquia, Colombia

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Timeline


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Job
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Education

Résumé


Jobs verified_user 0% verified
  • F
    Founder & Full-Stack Engineer · AI-native CRM
    FusionCol
    Jan 2024 - Current (2 years 10 months)
    Multi-tenant SaaS CRM for Latin American SMBs, in production. Started as the internal tool that let my team run Manillas de Control while I travelled.
    - Architecture and code: React + TypeScript front end, Node + MongoDB back end, role-based auth, rate limiting, tenant isolation; CI/CD on my own VPS with Docker and Redis.
    - AI layer: MCP (Model Context Protocol) server so Claude/GPT can operate the CRM; built-in AI assistant with lead scoring, sentiment analysis and natural-language queries over live data; RAG knowledge base powering a WhatsApp sales bot.
    - Integrations: WhatsApp Business API (multi-agent on one number), Meta/Instagram, REST API + webhooks, native n8n automation, Colombian DIAN electronic invoicing.
    - Vi
  • M
    Founder · Marketing & Sales Lead
    Manillas de Control
    Jan 2014 - Current (12 years 10 months)
    Colombian manufacturer of event and access-control wristbands. Founded it in university and have run marketing, sales and operations since.
    - SEO in Google's Top 3 for the core keywords since 2015: 80%+ of orders come in organically, no paid media.
    - Sales +40% YoY (2024→2025), orders +25%, average ticket +26% in two years.
    - ~3,500 inbound conversations/year via WhatsApp Business API (multi-agent) converting into ~80 orders/month, tracked in a CRM I designed and built (now FusionCol).
    - RAG-powered WhatsApp sales bot that quotes from the real price list and hands off to humans.
    - Segmented WhatsApp campaigns to a 16,000+ contact base; key accounts of 80k–129k units (hospitals, churches, events).
    - Built the e-
  • FormuApp
    Founder & Product Lead
    FormuApp
    Mar 2020 - Dec 2021 (1 year 10 months)
    Cloud startup to auto-fill forms and documents (contracts, rentals, vehicle purchases, medical) from a user's personal data, shared across companies and government.
    - Led a team of 5 (3 developers, 1 designer, 1 sales) from concept to a working product; built the HubSpot API integration so templates pull data straight from the CRM.
    - Took it to market during the pandemic: strong free usage, no willingness to pay. Closed it after a year. Hands-on lesson in validation, pricing and go-to-market that shaped everything I built afterwards.
  • C
    Marketing, PR & Trade-Mission Operations (project-based)
    Cámara de Comercio Árabe Colombiana
    Jan 2019 - Aug 2024 (5 years 8 months)
    Bilateral chamber connecting Colombian companies with the Arab world. Project-based work alongside my own company.
    - Marketing 360 and PR strategy; reports for the presidency with Google Analytics; C-level meetings and networking.
    - HubSpot CRM with lead magnets and funnels; later a custom CRM in React (MERN).
    - Led logistics for academic and business delegations to the United Arab Emirates (5 missions to Dubai, one every two years since 2014) and supported the launch of the Dubai branch (LatinoAmerica Business Center).
    - SEO for ccac.com.co (Top 5), bilingual content EN/ES, lead generation via ads and organic.
  • B
    Freelance Digital Marketing & Web Developer (own brand)
    BongoDigital Marketing Agency
    Jan 2016 - Dec 2023 (8 years)
    BongoDigital was the brand under which I sold my freelance web and SEO services (not an employer).
    - US marketing agency (remote, in English): website update, email marketing campaigns and Instagram lead generation for a surgeons' association account.
    - 10+ clients across music schools, restaurants, B2B services and consumer brands: WordPress, Laravel and React sites, technical and content SEO, Google/Meta/LinkedIn ads, GA reporting.
    - Sites shipped include facultaddelaconduccion.com, grupozona.co,
  • C
    Marketing & Design (project-based)
    Cámara de Comercio Árabe Colombiana
    Jan 2014 - Dec 2018 (5 years)
    First stage with the chamber, in parallel with my own company.
    - Corporate identity, website and corporate videos.
    - SEO and Google/Facebook Ads strategy.
    - Market research for bilateral trade (Trademap and similar sources).
    - Support on the first trade missions to the UAE.
  • B
    Marketing & Operations
    Bienes Productos y Servicios SAS
    Jan 2010 - Jan 2014 (4 years 1 month)
    Family-owned importer and distributor of access-control wristbands (founded 2004). My first job, straight out of school.
    - Digital strategy, website and blog; customer service, sales and promotion.
    - Marketing assets in Adobe Suite and Corel Draw; reporting for account managers.
    - Streamlined internal and production processes. The experience here is what became Manillas de Control in 2014.
Education verified_user 0% verified
  • Universidad  Sergio Arboleda
    Course, economy & blockchain
    Universidad Sergio Arboleda
    Nov 2021 - Jan 2022 (3 months)
  • Colombo Americano
    Intermediate English, lengua y literatura inglesa
    Colombo Americano
    Jan 2013 - Dec 2013 (1 year)
  • Universidad  Sergio Arboleda
    Bachelors degree in marketing and international business, marketing
    Universidad Sergio Arboleda
    Jan 2010 - Dec 2015 (6 years)