alejandro bonadeo Co-Founder & CFO at WE ARE PHENIX

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Chief Operating Officer

XLS PREMIER LEAGUE

Nov 2023 - Feb 2025 (1 year 4 months)

Oversaw day-to-day operations, including process design, staff
management, and operational execution. Developed operational manuals and core business materials to standardize
league operations. Led strategic commercial development and partnership negotiations. Structured league growth initiatives, including the incorporation of a Division 2 league to establish a promotion and relegation system within the XLS competition framework. Pioneered the first-ever tokenization of football franchises, enabling fans to
become direct investors in professional football clubs.

Co-Founder & CFO

WE ARE PHENIX

Jun 2022 - Current (4 years 4 months)

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Business Development Director

ENTRE ONE

Mar 2021 - Jul 2022 (1 year 5 months)

Led strategic commercial development and partnership initiatives for
blockchain and NFT-based products, including strategic planning activities. Developed and executed the NFT auction of Lionel Messi’s 7th Ballon d’Or in partnership with Paris Saint-Germain and Messi Management. Secured the digital rights of Juan Manuel Fangio for innovative digital product development initiatives. Identified and developed new business opportunities, driving revenue growth across multiple initiatives. Identified, evaluated, and developed potential venture and strategic partners. Prepared and managed commercial prospects and leads throughout the business development process.
Structured business and financial models to support new ventures. Supervis

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New Business Manager

VENTUREBEES & REDBEE

Mar 2019 - Apr 2021 (2 years 2 months)

Directed management and control reporting, and evaluated new business opportunities (+250 startups). Led commercial development and high-value negotiations with corporate partners. Identified and secured strategic venture partnerships. Managed financial and commercial planning for Zelig (AI) and WaaS (Wallet).

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Partner & Director

APAB Partners

Jun 2016 - Jun 2019 (3 years 1 month)

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CEO & Founder

Medframe

Jan 2016 - Jun 2020 (4 years 6 months)

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Independent Consultant

Oct 2015 - Jun 2020 (4 years 9 months)

• Management and Control reports. • Structuring of financial instruments. • Project and new business evaluation. • Responsible for developing and maintaining major negotiations with local governments • Identifying and developing potential venture partners. • Public auctions analysis, budget performance and financial reports, investment plans, and Cash flows

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General Director General Direction of Investment Management Undersecretary for Investment

Ministry of Economic Development CIUDAD AUTONOMA DE BUENOS AIRES

Dec 2007 - Apr 2011 (3 years 5 months)

• Strategy planning. Strategic Industries for the Economic Development of CABA. • Planning and Development of the Technological, Audiovisual, and Art District. • Project evaluation. • New business opportunities identification. • Potential investors identification for each strategic industry. • Structuring of financial instruments. • Management and Control reports. • Member of the CEDIP (Comisión y Desarrolladora Iniciativas

Real Estate Manager

Cencosud S.A.

May 2006 - Dec 2007 (1 year 8 months)

• Responsible for Easy Argentina S.A. real estate development. (Home & Shopping Centers) • Responsible for the identification and development of all new business opportunities. • Controll project budget performance and financial reports. • Responsible for developing and maintaining major negotiations with local governments • Identifying and developing potential venture partners. • Public auctions analysis, budget performance and financial reports, investment plans, and Cash flows

alejandro bonadeo

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alejandro bonadeo

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Behavioral traits