Alejandro
About
Detail
Director Commercial Partnership and Ad Sales LATAM
Cundinamarca, Colombia
Résumé
Jobs
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Director Commercial Partnerships & Ad Sales North Cone LATAM (Colombia, México, US Hispanics)KAYAKAug 2023 - Current (2 years 9 months)- Senior Manager Commercial Partnerships & Ad Sales North Cone LATAM (Colombia, México, US Hispanics)KAYAKApr 2023 - Aug 2023 (5 months)
- Senior Regional Manager Colombia, US Hispanics, Central America & Other LATAM at KAYAKKAYAKFeb 2021 - Apr 2023 (2 years 3 months)
- NCountry ManagerNubox SPASep 2016 - Oct 2017 (1 year 2 months)Functions: • Lead the business in the country to be able to pump up the market share and position the brand as one of the best accountant and administrative software in the web for small companies • Reporting directly to the CEO • Definition and implementation of the commercial strategy for Colombia • Define the digital marketing presence and follow the performance of the campaigns • Create internal processes to ensure exceptional attention to our customers • Define and consolidate a team of high competence to achieve the objectives • Working closely with the product team to deliver a complete and competitive product for the local market • Responsible for the budget and P&L of the local operation • Search for new opportunities to grow th
- Country Manager Andean Region (Colombia/Ecuador/Venezuela)GameloftJan 2010 - Aug 2016 (6 years 8 months)Director of business development for the Andean Region since the inception of the Bogota´s office in 2010, achieving in two years a 200 % growth in sales while positioning the company as a market leader in mobile gaming and advertising network. Functions: • Reporting directly to the VP of Publishing Americas • Definition of marketing and commercial strategies • Implementation of the business model for Gameloft Advertising Solution – commercializing advertising in-game o Initial negotiation with Media Agencies and Direct Clients o Creating C-Relationships with key contacts from clients and agencies to include Gameloft Advertising Solutions in their media plan o Pump-up the investment of clients in our media • Local negotiating with strate
- B2C Marketing ManagerGameloftDec 2007 - Dec 2009 (2 years 1 month)Responsible for the creation, development and implementation of the B2C ecommerce strategies for the company in Argentina, Paraguay and Uruguay. • Management and distribution of budget • Negotiating contracts with AdNetworks • Analysis, optimization and launch of new offers and products • Development of communication strategies in partnership with the various operators to increase sales • Creating loyalty programs; CRM / Subscription • Reporting results
- CHead of Brand and Communication for New MediaCasa Editorial El Tiempo - Elempleo.comJan 2006 - Aug 2007 (1 year 8 months)Brands in charge: eltiempo.com - elempleo.com - eskpe.com - motor.com.co - metrocuadrado.com - revistadonjuan.com - vivemovil Responsible for communication and marketing strategy for the entire portfolio of digital businesses of the company. Temporary post as Marketing Manager of New Media for 7 months. • Conceptualization, development and control of all advertising campaigns for the brands. • 360 degree management of product launch according to the needs of the brand and the structure of the campaign; Television, Internet, Radio, Magazines, Newspapers, POP, Public Roads, brand activations. • Creation and execution of “In House” advertising campaigns • Management of a 3 person design team • Coordinating with advertising agencies an
- CCreative Coordinator for the “Classifieds ads” BrandCasa Editorial El Tiempo - Elempleo.comAug 2004 - Jan 2006 (1 year 6 months)Development, conceptualization and implementation of advertising campaigns for the “Classifieds Ads” section following the structured marketing plan achieving an increase in the number of ordered Classifieds. Launch of a new corporate image renewing the brand concept and achieving a new position within the target group, bringing users to the product and achieving greater affinity.
Education
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- Other/ Certificate in Leadership Principles, Business, Management,Harvard Business School OnlineJan 2019 - Dec 2019 (1 year)Leadership Principles is a 6-week, 35-hour online certificate program from Harvard Business School. Leadership Principles is designed to help individuals thrive as leaders, unleash the capabilities of others, and cultivate high-performing teams. This course leverages self-assessments, 360° feedback from colleagues, and the perspectives of fellow learners to help participants build greater self-awareness and enhance the versatility of their leadership style and approach.
- Negotiating in a Virtual World, BusinessNorthwestern University Kellogg School of ManagementJan 2019 - Dec 2019 (1 year)Mastering proven strategies through a rigorous set of tactical challenges and learn to negotiate one-on-one and team-on-team, bridge cultural divides, understand how to approach from positions of high and low power, and how to win when up against tight deadlines and outside pressure. Mastered high-performance negotiation skills that you can use in nearly any negotiation situation, and in any medium.
- Disruptive Strategy, Business & InnovationHarvard Business School OnlineJan 2018 - Dec 2019 (2 years)
- Creativo, Creatividad - PublicidadEscuela Superior de Creativos PublicitariosJan 2008 - Dec 2008 (1 year)Winner of "El Diente de Plata" for the local creative contest.
- DIPLOMADO COMUNICACIÓN CREATIVA Y TECNICAS PUBLICITARIAS, PublicidadUniversidad Jorge Tadeo LozanoJan 2005 - Dec 2005 (1 year)
- Profesional en Publicidad, ComunidadesUniversidad Jorge Tadeo LozanoJan 1999 - Dec 2003 (5 years)
Awards
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- M500 Business Leaders in ColombiaMagazine La Nota EconomicaApr 2015Selected as one of the 500 Business Leaders in Colombia by the magazine La Nota Económica in theirs special edition.
- EWinner of Award "Diente de Plata"El Diente Creative FestivalDec 2008