Alejandra Crespo

Social Media Content Creator

Hired Remoteli

Oct 2024 - Current (1 year 10 months)

Created and published over 100 high-value content pieces across all Hired Remoteli platforms, resulting in a 10% outperforming rate with several going viral on YouTube Shorts and TikTok. Grew Spanish-speaking community engagement by optimizing content for platform specific trends and audience insights. Increased reach and visibility by tracking and analyzing performance metrics, leading to improved content strategy and higherorganic growth in Linkedin.

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Director of Communications

Fundación Ser para Ser

Feb 2024 - Feb 2025 (1 year 1 month)

I consolidated the communications department with rituals, management platforms, and strategic meetings foreffective operation. I developed and implemented the digital communication strategy for the foundation's external audiences, focusing on creating valuable content. I coordinated key events to furtherstrengthen the foundation's human network. I led seasonal campaigns and proposals to generate valuable partnerships.

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Account Executive

Hay Día, Creative Agency

Jan 2020 - Jun 2023 (3 years 6 months)

I coordinated digital strategies for over 10 purpose-driven projects and initiatives, achieving the desired objectives. I executed the digital strategy for Fundación Chiquitines with the goal of increasing its donor community, resulting in a 20% increase in its lead base. I developed valuable content for Escuela Incolballet, leading to a 40% increase in its digital community. Additionally, I leveraged strong customer service skills to address client concerns promptly and provide effective solutions, which significantly improved client satisfaction and retention, further enhancing the overall success of the projects.

Digital Communication Consultant

freelance

May 2017 - Dec 2019 (2 years 8 months)

I served as Social Media Manager for the 'En la Vía Somos Todos' campaign, successfully raising awareness among target audiences about the conscious use of roads. I executed a content plan for the personal brand Efrain Echeverri and advertising campaigns, achieving a 30% increase in its community within six months." I achieved a 60% increase in traffic to Agropunto's e-commerce by defining its essence, value, and target audience.

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Community manager

FLAR CIAT

Jan 2016 - Jan 2017 (1 year 1 month)

I increased the organization's visibility by 30% by introducing trends such as Throwback Thursday. I created engaging blog posts, including profiles and life stories, to communicate the organization's actions and humanize the brand. I supported the organization of the Second International Scientific Journalism Workshop, which brought together over 60 journalists from Latin America. Additionally, I utilized Google Workspace tools (Docs, Sheets, and Drive) to collaborate efficiently with cross-functional teams, enhancing our content creation process through organized content calendars, detailed reports, and effective communication strategies.

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