Alexandra Pacheco
About
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Graphic Designer
Departamento de San Salvador, El Salvador
Résumé
Jobs
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Graphic DesignerFocus ServicesJul 2021 - May 2022 (11 months)Developing concepts, graphics, and layouts for social media posts, creating engagement with followers which increased interactivity and hiring company goals.
●Conceptualized/designed internal/external posters and flyers to promote company values.
●Work directly with the marketing and design team to plan and execute monthly campaigns for social media and internal activities.
●Created 50+ graphic elements (photos, logos, icons) for internal marketing campaigns meeting deadlines as planned.
●Designed and formatted various forms, and documents to deliver to internal departments safely.
●Designed and conceptualized a monthly newsletter delivered for all the company sites (El Salvador, United States, and Philipines).- Brand Designer and Graphic DesignerFreelancerJan 2019 - May 2022 (3 years 5 months)Designed and developed branding design services for multiple clients taking ownership of the creative process (logo design, color scheme selection, typography choice, and graphic elements ) to achieve clients' goals.
●Created 10+ logo designs for different industries like health and wellness; custom merchandise and small business owners.
●Design and conceptualize Instagram stickers/gifs for the Mended Little Heart's campaign: "Share your Heart".
●Designed and developed different graphic templates for social media accounts that allow clients to manage easily their branding.
Education
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- FBS in Graphic Design and AdvertisingFrancisco Gavidia UniversityJan 2019 - Jun 2023 (4 years 6 months)
Projects (professional or personal)
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- othersbyalexFreelancerJan 2022 - Current (4 years 10 months)