ALDANA CARIOLI Marketing Manager

Marketing Manager

Pragmatic Play

May 2023 - Current (3 years 3 months)

I led the development and implementation of the marketing strategy in Argentina, encompassing various channels such as B2B and B2C events, affiliation, influencers, streamers, social media, and sponsorships. I spearheaded the actions and plans corresponding to each channel and the local marketing team. I tracked KPIs and ensured the achievement of objectives.

C

Marketing Coordinator (Samsung IM)

Cheil Argentina

Feb 2023 - May 2023 (4 months)

I managed geolocated advertising campaigns across multiple platforms, approved graphic materials for physical stores, Google My Business, and external campaigns. I analyzed sales for physical stores and e-commerce, defining offers and promotions in conjunction with the commercial area. I conducted market visits to ensure in-store execution, developed improvement plans, and defined strategies for successful store launches, including team training and results tracking. I analyzed and monitored the opening of new stores.

Trade Marketing Senior Analyst

Coca-Cola FEMSA

Jun 2021 - Feb 2023 (1 year 9 months)

Analyze customer data collaboratively with cross-functional teams to target the right audience, produce relevant content, and achieve optimal results. Lead the design, execution, and evaluation of campaigns supporting the company's local sales strategy, focusing on lead generation, customer acquisition, retention, and increased revenue through digital platforms.

Junior Campaign Manager

IMS Corporate

Mar 2018 - Jun 2021 (3 years 4 months)

I have implemented marketing campaigns on various platforms such as Spotify, Linkedin, EA Games, TikTok, Twitch, and Twitter, monitoring operational flow through Salesforce, budget performance, and ticket management. I have coordinated meetings with clients to present campaign reports and define next steps.

ALDANA CARIOLI

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