Creative Director
Upgrade Diseño Interactivo®
Apr 2014 - Dec 2018 (4 years 9 months)
Led the creative vision and execution of digital products, branding initiatives, and integrated marketing solutions for clients across the public and private sectors, driving projects from strategy and concept through final delivery.
Partnered with stakeholders, developers, UX/UI designers, and marketing teams to create impactful digital experiences, brand identities, websites, enterprise platforms, and communication materials that aligned business goals with user-centered design principles.