Alba Guareno

Marketing Manager (bilingual)

Forward Financing

Jun 2024 - Jul 2025 (1 year 2 months)

Lead the company's external brand positioning and internal communication strategy. Develop and oversee social media strategies to increase visibility and engagement. Drive marketing initiatives focused on talent attraction and employer branding. Manage the full marketing and communications budget, ensuring efficient allocation. Conduct market research and competitive analysis to refine messaging and positioning. Ensure consistent brand messaging across all touchpoints and departments. Partner with leadership to align marketing goals with overall business objectives.

C

Site Office Manager (bilingual)

CCSUSA International

Jan 2023 - Jun 2024 (1 year 6 months)

Led the development and execution of marketing and social media strategies. Oversaw content creation and brand messaging across all digital platforms. Managed internal and external communications to maintain brand consistency. Supported brand development across departments. Supervised promotional events and marketing campaigns. Directed monthly budget planning and resource allocation.

N

Operations Marketing & Communications Manager (bilingual)

NORTH COAST VACATIONS

Aug 2020 - Jan 2023 (2 years 6 months)

As the Operations Marketing & Communications Manager (bilingual), I created educational content for clients in the hospitality and services sector, including product explainers, blog content, and brand storytelling. I planned and managed high-volume email campaigns and nurture sequences for leads, clients, and affiliates using Zoho and Mailchimp. Oversaw paid media campaigns and optimization across Google Ads and Meta platforms, ensuring maximum reach and engagement. I led internal CRM structure and data management to support segmented communications, enhancing our ability to target specific client needs effectively. Directed budget planning, content strategy, and internal communications initiatives, aligning resources with strategic goals.

B

Social Media Manager

Brandest

Nov 2017 - Sep 2020 (2 years 11 months)

As a Social Media Manager, I led content strategy and campaign rollouts for B2B and B2C clients across social media and paid channels. I directed the creation of editorial calendars, branded content, and visual assets, ensuring alignment with client goals. Additionally, I managed paid campaigns that significantly boosted reach, traffic, and ROI for client projects. My role also involved handling client communications and campaign reporting, where my customer service skills were essential in maintaining strong relationships and effectively addressing client needs while managing their social media presence.

Sourcing Specialist (bilingual)

Convergys

Aug 2014 - May 2017 (2 years 10 months)

As a Sourcing Specialist (bilingual), I managed employer branding and digital campaigns to attract top talent across the Dominican Republic. I led content planning and reporting tied to campaign reach, engagement, and conversion, ensuring that our messaging resonated with potential candidates. Collaborating closely with sourcing teams, I aligned our strategies with recruitment objectives to maximize effectiveness. Additionally, my experience in customer service, gained through working with several internal clients at a call center, enhanced my ability to understand candidate needs and improve our outreach efforts, ultimately fostering a more engaging and responsive recruitment process.

About

Detail

Timeline

Résumé