Alauddin Ali Digital Marketer

Deputy Manager – Marketing

Sonata Software

Jan 2022 - Current (4 years 6 months)

Responsible for marketing initiatives for Sonata's Industry platforms and supporting in Alliance outreach in Microsoft. With use of LinekdIn, created a lead generation strategy where target accounts are approached and asked to attend an e meet. This resulted into more than 40 meetings a month and is now an approach taken by other teams company wide. Curate content marketing strategies for Email, social media marketing. Handled all aspect of digital marketing from website creation, ads on various media (online).

B

Head of Department and Planning – Data Science and Business Analytics

Bengal Institute of Business Studies

Aug 2020 - Oct 2021 (1 year 3 months)

Affiliated to Vidhya Sagar University, A NAAC Accredited, West Bengal State Government University. Made and deployed a new program called MBA in Business Analytics and Data Science. Managed Lead Generation for all MBA program and streamlined sales processes. Trained new and existing sales team/counsellors to explain students about different programs. Managed affiliation and helped in placement procedure. Brought accreditation like AWS Academy, HBS Online and Oracle to the campus. Handles liaising with IBM and Chairman of the college.

N

Digital Marketing Specialist

NIHT Infosolution Pvt Ltd

May 2018 - Jun 2020 (2 years 2 months)

Kolkata, West Bengal. Lead trainer in the educational wing. Team manager for the digital marketing wing. Creating and executing campaigns with a strategic approach that yield results. Collaborating cross-functionally with sales, academic and advertising teams to accomplish shared goals.

F

Sports Analyst

Follow Your Sport.com, PPP SPORT Management

Jan 2016 - Apr 2018 (2 years 4 months)

New Delhi. Content Curation for Football section of the website. Handled sports writers/interns: providing them topics, tracking their progress report and providing necessary feedback. Helped social media team improve promotions and engagement by providing top-notch sports content ideas (columns, videos, blogs) targeted on specific audiences. Coordinated Google Analytics Data showing trends at different levels and offering relevant insights. Tracking website performance data. Created analytics and tracking reports for strategy and business development.

A

Customer Care Representative (Operations)

Admiral SolutionsEUI Ltd.

Feb 2014 - Sep 2015 (1 year 8 months)

Gurgaon, Delhi NCR. Worked in Operations department to achieve daily targets and provided exceptional client support. Handled and resolved customer queries regarding UK-based car and home insurance process. Currently level 1 underwriter. Took calls in accordance with FCA requirement. Quality checking and feedback for the team as on accounts errors. Mentored new joinees.

T

Technical Support Advisor (Operations)

Teleperformance India

Dec 2012 - Aug 2013 (9 months)

Gurgaon, Delhi NCR. Worked as Tech Support Advisor for AT&T u verse. Received the highest NPS score across the floor. Helped customer by taking Remote access to their computers. Dealt with customer queries in regards to their home computer, IPTV and VOIP phones.

Alauddin Ali

About

Detail

Timeline

Résumé