Alastar Kerpel Startup Growth | Marketing | Demand Generation

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Chief Marketing Officer

SaaSrooms

Sep 2025 - Current (10 months)

Growth Marketing Consultant

Intuit

Jun 2024 - Nov 2024 (6 months)

- Managed active media and organic search - Published 8 and revised 15 blog articles - Updated 1 conversion, 5 geographic, 2 landing pages - Produced 23 video blogs for YouTube - Researched labor market, run rate, SEO (audit), 2 solution business cases Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

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Head of Growth

alastarkerpelcom

Feb 2023 - Current (3 years 5 months)

Open to new engagements! Past and present clients: SaaSrooms Monetizy.ai Boxsy Stempad (YC S24) Glue.sale WebbRes

Manager, Global Demand Generation

InMobi

Jul 2022 - Jan 2023 (7 months)

- Grew ad exchange new business and built U.S. market presence with staff of three - Executed ABM, content syndication, display, organic/paid search, paid social - Implemented workflow from intelligence, campaign and lead ingestion to SDR handoff and sales - Applied Sirius Decisions model, built attribution reporting, redefined scoring and stages for scale - Strategized with team to achieve right combination of lead quality, quantity, cost Laid off: https://www.businesstoday.in/amp/entrepreneurship/story/indias-first-unicorn-inmobi-lays-off-50-70-employees-report-367097-2023-01-23 InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent te

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Head of Growth

Bid Ops

May 2021 - Jan 2022 (9 months)

- Owned marketing budget, forecasted demand, and reported on pipeline against success metrics - Executed ABM, content syndication, email, events, organic search, website - Exceeded lead generation quota within ICP by 25% - Planned successful city tour events and monthly customer advisory councils, 2x attendance MoM - Implemented HubSpot with intent and lead scoring capabilities 2021 Gartner Cool Vendor of Year Bid Ops is now Arkestro Arkestro is the leading Predictive Procurement Orchestration platform. Built to amplify the impact of procurement's influence, Arkestro customers deliver a 2-5x lift on cost savings from everyday purchasing and sourcing cycles. Top enterprises leverage Arkestro's behavioral science, game theory and mach

Marketing & PR Manager

Agiloft

Feb 2016 - May 2021 (5 years 4 months)

- Owned demand budget and grew lead flow by 600%+ over five years - Executed affiliate, content syndication, email, events, organic/paid search, paid social, partners - Engaged always-on affiliate lead generation service at 25% the average CPL - Initiated high volume content syndication lead flow, implemented HubSpot for marketing and SDRs - Conducted worldwide field marketing, organized customer advisory councils and conference A 2020 and 2021 Contract Lifecycle Management (CLM) Leader in Gartner Magic Quadrant and Critical Capabilities reports. As the global leader in agile contract lifecycle management software, Agiloft is trusted to provide significant savings in purchasing, enable more efficient legal operations, and accelerate sa

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