Alan Shourabi

Senior Media Buyer

BAD Marketing

Nov 2025 - Current (7 months)

● Scaled a local Home service company from a pilot budget to a 30x ROAS, generating $18,000 in monthly revenue from a $600 initial spend through high-intent Google Search. ● Increased lead generation by 1.8x while maintaining cost-per-lead (CPL) and adhering to daily budget constraints. ● Developed Zapier automations for the Lead Quality Sheet, incorporating dynamic UTM parameters that boosted clients' Return on Ad Spend (ROAS) from 100% to $500 within one month. ● Conducted a comprehensive visual competitor analysis that enabled the client to effectively target their niche market, resulting in a 60% reduction in CPL. ● Designed a detailed industry report that contributed to a 25% decrease in new client churn rate, enhancing client retentio

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Media Buyer

Softwave TRT (Medical & Health),

Oct 2023 - Oct 2025 (2 years 1 month)

• Managed a $200,000 monthly ad budget and identified new audience segments, achieving a 300% increase in qualified leads. • Streamlined ad placements and demographic targeting, reducing ad spend by $3,000 monthly while maintaining effectiveness. • Designed and implemented ad creatives, reducing CPL by 65%, and enhancing engagement and efficiency. • Conducted landing page experiments, boosting conversion rates by 40% through improved design and UX. • Utilized heatmap analysis to optimize sales funnels, increasing ROAS from 300% to 700%. • Executed A/B testing and marketing strategies on GHL, optimizing funnel results.

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Media Buyer

Rathcore Marketing

Sep 2020 - Oct 2023 (3 years 2 months)

● Scaled a beauty brand's Search and Performance Max campaigns from a $1k test budget to $25k in revenue. ● Leveraged branded keyword search volume to significantly increase digital brand presence through Demand Gen campaigns. ● Improved ad asset performance, reducing Ad Rank from >90% to <40% for an E-learning business. ● Developed and redesigned SOPs for Meta and Google Ads, which reduced client onboarding processes to less than 7 days. ● Generated $250,000 in revenue from paid media campaigns for a multi-branch fashion brand. ● Executed a lead generation campaign for a home service company, achieved a -45% CPL.

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Media Buyer

Amsterdam Heritage (Fashion Ecommerce),

Feb 2017 - Sep 2020 (3 years 8 months)

● Successfully generated 2000 leads in just 2 weeks by leveraging Google Display Network, Facebook, Instagram, YouTube, TikTok, and LinkedIn ads as paid media channels in a SaaS startup. ● Achieved an impressive 3x increase in sales within a one-month timeframe by implementing highly effective paid campaigns on Google Shopping, Facebook & Instagram, and Pinterest for an Ecommerce Shopify website. ● Developed a data-driven growth marketing strategy that resulted in a significant reduction in Customer Acquisition Cost (CAC) and drove a 20% increase in revenue. ● Identified a strategic opportunity for market expansion by closely tracking web and social media trends, conducting thorough marketing analysis, and utilizing tools such as Excel, Pow

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