Alan Molina

With a robust foundation in email marketing, I bring over 15 years of expertise in both the strategic and technical facets of the field. My experience spans the entire lifecycle journey—from architecting full retention systems and managing deliverability to hand-coding complex, responsive templates across major enterprise platforms.

Combining deep technical execution with a data-driven methodology, I focus on driving tangible growth, maximizing customer lifetime value, and ensuring inbox placement.

Core Competencies & Expertise:
Deliverability & Reputation Management: Full compliance with CAN-SPAM and anti-spam protocols, SPF/DKIM/DMARC authentication setup, ISP filter navigation, IP warming, and email reputation management for optimal inbox placement.

Technical Development & Dynamic Scripting: Hand-coded responsive HTML5 and inline CSS (table & tableless layouts), AMPscript, Liquid, Handlebars, and HubL for advanced dynamic personalization. Cross-client rendering and QA via Litmus and Email on Acid.

Strategic Lifecycle Management: Full-funnel customer journey mapping, behavioral and lifecycle trigger automations, advanced list segmentation, A/B testing frameworks, and KPI performance analysis (Open, CTR, Conversion, Bounce, and Unsubscribe rates).

MarTech Stack & ESP Platforms: Salesforce Marketing Cloud (SFMC), Braze, Iterable, HubSpot, Klaviyo, ActiveCampaign.