Alan Roy Farfan Cespedes

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Owner/Freelance of Digital Marketing Agency

Performance Digital Agency

Jul 2020 - Current (4 years 11 months)

- Design and Implementation of Succesful Marketing Funnels to Several Customers. Performance and Conversion Marketing. We have generated several leads to customers - Performance Digital Marketing Agency, focused on the Generation of Qualified Leads in an automated way for Companies, through a strategy based on marketing / sales funeles. Check our website here: https://www.performancedigitalagency.com

Parts Division Country Manager

Excel Automotriz

Jul 2016 - Jun 2020 (4 years)

- Increase of Margins and Profit through Commercial, Logistics, Pricing and Segmentation strategies. Commercial development, portfolio development and goal fulfillment. Logistics Optimization through Operational Excellence. Compliance with KPIs and OKR - Responsible for Commercial, Logistics and Financial management Automotive Division of POMA Group, and Leading distributor in Central America, leader in sales of new vehicles, leader in vehicles serviced in workshops and in granting credits for the acquisition of new vehicles for companies and individuals. Representative in Honduras of Mitsubishi, Honda, Hyundai, Fuso and BMW.

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Sales and Marketing Manager

Grupo Deware, Pinturas Americanas

Feb 2014 - Jun 2016 (2 years 5 months)

- Increase of over 45% sales strategies based on market segments and operational excellence. Implementing successful marketing campaigns. Implementation of Balanced Scorecard, Strategy Map and KPIs. - Responsible for the commercial management, including sales and marketing. Company dedicated to import, manufacture, and distribution of Hugh Quality Paints, for Arquitecture and Industrial Market. Growing Leader in Honduras, with over 30 stores nationwide and a 10% of Market Share.

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Supply Chain Manager

Grupo Flores, OPAM, Operaciones Aduaneras y Mercantiles

May 2013 - Dec 2013 (8 months)

- Tactical, administrative and operational - strategic management. Integration of all logistics and warehouse/distribution operations. Optimizing business operations, generating synergies and reducing costs and time. - Responsible for the administration of all supply logistics operations, inventory control, storage and distribution of vehicles and automotive products for the entire Flores Automotive Group, through its own company, Operaciones Aduaneras y Mercantile Grupo Flores has been operating in Honduras since 1923, with multiple companies focused on the automotive field, such as vehicle sales, service workshops, distribution of automotive products, among others; exclusively representing prestigious brands such as: Toyota, Lexus, Ford,

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Administration and Operations Manager

Grupo Flores, Toyopartes

Apr 2011 - Apr 2013 (2 years 1 month)

- Strategic, administrative and operational management. Negotiating with international suppliers and management of new distribution lines. Operational and Profitability Increase through strategies and optimize current processes. - Responsible for the administration of the company Toyopartes, dedicated to the import, marketing and distribution of automotive products, such as Spare Parts, Lubricants, Batteries, Tires, Accessories, among others. Grupo Flores has been operating in Honduras since 1923, with multiple companies focused on the automotive field, such as vehicle sales, service workshops, distribution of automotive products, among others; exclusively representing prestigious brands such as: Toyota, Lexus, Ford, Scania, Daihatsu, Quake

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Store Manager

Distribuciones Universales, DIUNSA. Distribuciones Universales S.A

Feb 2011 - Apr 2011 (3 months)

- Efficient management of all operations carried out in the store, with the main objectives of increasing sales, marketing management, increased profitability and operational excellence. - Main responsible for the management of staff (more than 100 people) and store operations, supply and inventory management, management based on indicators, strategic planning, contracting, among others. Leading selling company in the Honduran market in Department Stores, with growth based on its operational excellence and the marketing of its products through its stores, virtual services and its wholesale channel, with more than 35 years of experience in the Retail Market.

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Logistics and Financial Manager

Corporacion Proconsumo, Corporacion CEFA, Corporacion Mandofer, Drogueria Proconsumo

Apr 2008 - Dec 2010 (2 years 9 months)

- Detection and implementation of profitable solutions in operational processes. Implementation of dashboards and process optimization. Portfolio management of accounts payable and receivable. - Strategic planning, development of storage strategies, distribution and management of specialized purchases and imports. Company dedicated to the sales and distribution of medicines and consumer products, with 60 years in the market, with over 80 distribution brands and annual sales exceeding $ 70 million. Member of the Mandofer Group, consisting of: Proconsumo, ASIN, Viviendas, Infarma, Farmacia Regis, Audiovideo, Corporacion CEFA y Corporación Mandofer.

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Administration, Financial and Operations Manager

AJE Group, Econored De Honduras SA

Oct 2005 - Feb 2008 (2 years 5 months)

- Cost reduction, development and process optimization. Increased profitability and earnings. Development of monitoring mechanisms. Strategic planning. - Responsible for the implementation, launching and development of country operation. Responsible for all operations except Country Sales. Responsible for all Warehouses, Distribution Centers, HR, Purchasing, Imports, Accounting, Finance, Legal, SCM. Company dedicated to the production and sales of soft and sport drinks, sodas, juices, nectars, managing brands Big Cola, First Cola, Deporade, Cifrut and Pulp, annual sales exceeding $30 million. One manufacturing plant and six warehouses nationwide, with market share of 11%. Member of AJEGROUP with presence over eighteen countries.

Process Analyst/Trainee

AJE Group

Feb 2005 - Sep 2005 (8 months)

- Detection and implementation of cost-effective solutions for business processes, for the local and international operations, part of many corporate projects. Company dedicated to the production and marketing of soft and sport drinks, sodas, natural water, flavored water, juices, nectars, snacks and beer, etc., managing brands Kola Real, Big Cola, Sabor de Oro, Cielo, Sporade, Pulp, Cifrut, Feeling, Franca, with annual sales exceeding $500 million.

Project Manager Assistant

EAN Peru, GS1 Peru

May 2003 - Jan 2005 (1 year 9 months)

- Development and assistance of e-commerce projects, RFID, logistics benchmarking, synchronization and alignment of product masters and promotion of best logistics practices; carrying out consultancies to the main national companies

Alan Roy Farfan Cespedes

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