Alan DeLeon

Alan DeLeon

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Victoria, Australia

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  • W
    Partnerships & Marketing Director
    Wellcom Worldwide
    Feb 2021 - Jun 2021 (5 months)
    Key revenue leader, managing all retail strategy and online content creation, video/photo post production across Sydney, Melbourne, and NZ with multiple teams cross-functionally. Develop new NPD, marketing content, social strategy, and advertising creative solutions for omni-channel execution, strategic online marketing, eCommerce, and managing teams of over 55+ stakeholders. Set the partnerships strategy and customer prioritization within the sector portfolio managing P&L. Additionally, leverage skills in lead generation to identify and cultivate new partnership opportunities, which are essential for driving business growth. Manage decades of digitizing catalogues, CGI, UX/UI development, social strategy, e-comm-online stores, and CTV's ex
  • NBCUniversal
    NBC Senior Business Development Strategist | Partnerships | Acquisition Hunter
    NBCUniversal
    Jan 2021 - Current (5 years 5 months)
    Partnerships development; project management and fostering effective engagements with CxO/Leadership Group business development high ticket revenue strategy across planning and resourcing across multiple growth, sales revenue road maps and KPI's across business units. Identifying & segmenting multi channel strategy and customer prioritisation within the groups. Managing KPI performance metrics. Managing AI Digital and Machine Learning. Research audience profiling data for retail and brand high ARR revenue partnerships. Executing advertising and PR data performance within online and broadcast planning. Contributor in Sales development & GTM strategy for new partnerships, sponsored campaigns.
  • Spark Digital
    National Sales Director & Commercial Partnerships
    Spark Digital
    Dec 2019 - Apr 2020 (5 months)
    Responsible for the development and servicing of national brand websites and mobile apps, eCommerce, campaign marketing and brand marketing strategies for acquisition, retention and awareness performance. Clients included Tennis Australia, Carlton United Breweries, City of Melbourne, Victorian Gov't., Essendon Football Club, Jenny Craig and GlaxoSmithKline (GSK) through to start-ups and not-for-profits including Smiling Mind and Sports Community.
  • T
    Sales and
    Tax & Super Australia
    Dec 2018 - Nov 2019 (1 year)
    Head of the company's accounts, NPD, brand/digital marketing strategy, corporate communications and company revenue across Australia and APAC. Developed transformational changes, eCommerce, PR, innovation, acquisition, retention and brand performance. Managed a total of 20+ people across copywriting, client services, publications, and content development. Re-launched and created a new print publication. Directed communications for educational courses, membership development, developing new partnerships and sponsorships with revenue goals averaging over $2.8M+ per year.
  • N
    GM Director, Content Marketing and Operations APAC
    NBLNewsmodo
    Apr 2017 - Dec 2018 (1 year 9 months)
    Developed all content development and production, marketing management and branded communications of all retail, finance, ICT, service account services and project marketing delivery. Developed new business revenue with top tier Australian brands in telecom, banking, lifestyle, FMCG, Manufacturing, Victoria Government, Health and Retail. Developed revenue growth 135% within 4 months of term contract
  • Z
    Sales Director, SaaS Solutions: Partnership and Australian Operations
    Zoomph USA
    Dec 2015 - Apr 2017 (1 year 5 months)
    Digital strategy solutions, revenue and operations for US based enterprise (SaaS) solutions company for online retailers, telecom and agencies, using leading social monitoring and social influencer platforms for digital acquisition, OOH and mobile platforms.
  • S
    Group Sales Director, Found Digital Agency
    Sensis Telstra
    Jan 2014 - Jan 2015 (1 year 1 month)
    Directed digital ideation and execution service client services, managed Google Analytics, Audience data, EDMs, SEM/SEO units, site developers and social media community managers.
  • O
    Group Director, Partnerships - Digital Marketing Technology (SaaS, Cloud, CRM)
    Onyx 8
    Jan 2012 - Jan 2014 (2 years 1 month)
    Lead the national sales strategy development in enterprise software sales and digital products marketing, digital strategy solutions. Responsible for engaging with product development and user experiences. Created innovative marketing and building company growth as an industry leading enterprise marketing platform solution. Created regional and national account marketing programs driving both revenue and profit.
  • N
    Senior Vice President, Sales & Marketing, Digital Strategy and Commercial Operations
    NBC Universal Television, Digital Partnerships
    Jan 1998 - Jan 2012 (14 years 1 month)
    Building consumer brands and strategic revenue partnership development with national ad agencies and direct clients. Synchronisation of digital strategy within B2B, B2C and deep consumer profiling. Lead the digital platform distribution and online entertainment network. NBC Sports, Digital and Mobile Product Development (Ux, SaaS, Cloud, CRM). Created live broadcast production events and digital media strategy for the US Billboard Music Awards, MTV, NBA, NFL, MLB and Olympic Games. Responsible for 45 US lifestyle, news, sports & entertainment web properties and television ad sales products for major retail and top fortune 100 brand advertisers. Built an A-Team that developed online retail marketing partnerships with earnings over $100M+ in