Founder
FreshSchools
May 2021 - Current (5 years 4 months)
• Built and scaled a B2B SaaS platform from 0 to over 100,000 users for school fundraising and parent engagement. • Enabled schools to collectively raise over $25M by providing digital fundraising, payments, and campaign management tools. • Applied user-centered design principles by conducting 100+ user interviews and survey analysis, directly shaping features that drive a 15% increase in MRR. • Launched school store module, enabling schools to sell spirit wear, yearbooks, and seasonal items online, contributing to a 10% increase in ARR through additional e-commerce revenue. • Deployed integrated fundraising tools including: recurring donations, automated reminders, and tax receipts that unlocked 12% growth in MRR by improving donor co