Social Media as a Vehicle for Education
Jun 2023 - Jun 2024 (1 year 1 month)
• Led the conceptualization and strategic design of EduMedia, an AI-powered, gamified educational platform that integrates social media mechanics to enhance accessibility and engagement in digital learning. • Conducted market research and user surveys (200+ responses) to define user needs, inform feature design, and develop a comprehensive business model including revenue streams, cost projections, and stakeholder mapping. • Defined the platform's vision, goals, and key features through structured problem analysis. • Outlined project scope, success metrics, and risk mitigation strategies, simulating a full project lifecycle from ideation to potential execution.