AIRUSS AMIEL CUSTODIO ALDOVER

B

SEO Manager

BetterWorld

Aug 2023 - Jun 2025 (1 year 11 months)

Spearheaded comprehensive SEO initiatives with a strong focus on technical execution and content scalability to enhance organic visibility, user experience, and conversions. • Expanded keyword coverage by creating and optimizing long-form, SEO-driven content, improving search rankings and organic traffic. • Increased conversion rates by targeting high-intent long-tail keywords and enhancing blog UI/UX for improved engagement and user retention. • Developed and implemented an internal linking strategy to strengthen site architecture, boost crawl efficiency, and enhance overall SEO health. • Optimized page load speed through strategic technical enhancements, directly improving search rankings and the performance of product pages.

Head of SEO

tiket.com

Aug 2021 - Aug 2023 (2 years 1 month)

Led a team of six SEO and content specialists, driving strategic initiatives to enhance organic search performance across tiket.com's key verticals, including Flights, Trains, Car Rentals, Hotels, and Activities. • Managed cross-functional collaboration with stakeholders to advocate for SEO projects, ensuring seamless integration of SEO best practices across departments. • Spearheaded SEO initiatives, tracking performance, defining KPIs, and setting strategic goals to maximize organic traffic and conversions. • Oversaw content optimization strategies to improve search visibility and user engagement across all verticals. • Provided leadership in technical SEO, content strategy, and data-driven decision making to drive sustainable growth.

SEO Manager

ShopBack

May 2018 - Aug 2021 (3 years 4 months)

Led end-to-end SEO strategy and execution for multiple APAC markets, including the Philippines, Malaysia, and Australia. Managed both on-page and off-page optimization efforts to enhance organic visibility, traffic, and conversions across all ShopBack websites. • Developed and executed data-driven SEO initiatives, collaborating closely with regional stakeholders to align strategies with local market needs. • Oversaw organic performance tracking, in-depth analysis, and regular reporting to drive continuous optimization and growth. • Implemented technical SEO improvements, content enhancements, and link-building strategies to strengthen domain authority and search rankings. • Worked cross-functionally with product, engineering, and marketing

SEO/SEM/GDN Associate

Lazada Group

Apr 2015 - May 2018 (3 years 2 months)

Implemented technical SEO strategies that improved page load speed by 40%, enhancing search rankings significantly.

SEO Content Writer

NCR

Nov 2014 - Apr 2018 (3 years 6 months)

Responsible for end-to-end on-page optimization, ensuring optimal website performance and search visibility. Initially joined as an SEO Writer before transitioning into an on-page and technical SEO role. • Regularly conducted in-depth data analysis using Google Analytics and Google Search Console to identify SEO opportunities and drive continuous improvements. • Collaborated with cross-functional teams at both local and regional levels to align SEO strategies with broader business objectives. • Led technical SEO initiatives, identifying and reporting website issues to enhance site health, crawlability, and indexation. • Mentored and guided the SEO team, having been trained by the former Country SEO Manager, and later reported directly to th

AIRUSS AMIEL CUSTODIO ALDOVER

About

Detail

Timeline

Résumé