A
Aimee Bisma
About
Detail
New York, United States
Résumé
Jobs
verified_user
0% verified
Quality Assurance Analyst for Google Search AdsGoogleFeb 2023 - Mar 2024 (1 year 2 months)Owned high-volume QA workflows for Google Search Ads and built KPI dashboards (Excel, Tableau) to track performance and prioritize issues, improving reporting speed by 30%. Analyzed large datasets to identify recurring ad quality issues, escalating clear, actionable insights that reduced errors by 15%. Translated complex data into simple takeaways for cross-functional teams to support faster decisions. Partnered closely with product and engineering stakeholders to push fixes through and improve ad delivery accuracy.- Content Analyst for Google Search AdsGoogleFeb 2022 - Feb 2023 (1 year 1 month)Reviewed ~400–450 Google and YouTube ads daily, consistently hitting accuracy targets in a quota-driven, fast-paced environment. Identified performance trends and surfaced insights that helped improve ad relevance and engagement. Worked cross-functionally to refine ad messaging and targeting, contributing to a ~10% lift in click-through rate.
- Marketing Analytics InternFinteliteJun 2021 - Sep 2021 (4 months)Analyzed user funnels and engagement data using MixPanel to identify drop-offs and growth opportunities, helping increase daily active users from ~2,000 to ~6,000. Built cohort and segmentation dashboards to better target campaigns and improve retention by 25%. Partnered with product and marketing teams to share insights that improved webinar conversion rates by ~18%.
- DMarket Research InternDaily Social ResearchJan 2021 - Apr 2021 (4 months)Researched 80+ startups and supported client-facing reports used for strategy and investment decisions. Analyzed industry trends and synthesized findings into clear insights for non-technical stakeholders. Presented research in concise, visual formats to help clients quickly understand and act on key takeaways.
- LStudent ConsultantLumnus Consulting (UCSD Club)Jun 2020 - Dec 2021 (1 year 7 months)Conducted pricing analysis on 60+ healthcare products and spoke directly with clients to understand needs and present recommendations, improving revenue potential by ~10%. Delivered client presentations and handled live feedback, helping influence go-to-market decisions.
Education
verified_user
0% verified
- Master of Science in Applied AnalyticsColumbia UniversitySep 2022 - May 2024 (1 year 9 months)GPA 4.04
- Bachelor in EconomicsUniversity of California San DiegoSep 2016 - May 2020 (3 years 9 months)GPA 3.79. Courses: Microeconomics, Econometrics, Statistics, Calculus
Projects (professional or personal)
verified_user
0% verified
- DDevotAldSep 2025 - Dec 2025 (4 months)An agentic AI dating coach that provides personalized, evidence-based dating advice.
- CClass CompassMay 2025 - Jul 2025 (3 months)A full-stack web platform (Node.js, Express, MongoDB) with real-time search and four-pillar ratings that centralizes course and professor feedback, enabling Columbia APAN students to make informed academic decisions with responsive, usability-tested design.
- TTaxiFlowJan 2025 - Mar 2025 (3 months)An end-to-end analytics pipeline that combines NYC taxi trip, weather, and event data to generate hourly demand forecasts and trip duration predictions, delivered through an interactive dashboard.
- PPredicting Clicks (Kaggle competition)Oct 2024 - Dec 2024 (3 months)Built a machine learning model using R to predict ad click-through rates using features related to ad quality, relevance, content type, and target audience.
- BBreakfast Study on School StudentsAug 2024 - Nov 2024 (4 months)Conducted statistical analysis using R to evaluate the correlation between nutrition and academic performance; visualized data using ggplot2.