SENIOR AMAZON PPC STRATEGIST
PPC TITAN
Jan 2023 - Jan 2024 (1 year 1 month)
Managed end-to-end Amazon PPC campaigns for multiple brands, overseeing strategy, execution, and performance reporting. Optimized significant monthly ad spend for maximum ROI through strategic budget allocation and data-driven adjustments (ACOS, ROAS, TACOS). Conducted advanced keyword research (Helium 10, Data Dive, Amazon tools) and collaborated on listing optimization to boost conversion rates. Monitored competitors and delivered actionable weekly/monthly reports with insights and recommendations.