Ahmad Ilyas

Ahmad Ilyas

About

Detail

Amazon Brand Manager
Punjab, Pakistan

Timeline


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school
Education

Résumé


Jobs verified_user 17% verified
  • Full Circle Agency
    Amazon Brand Manager
    Full Circle Agency
    Nov 2024 - Current (2 years)
  • F
    Senior Amazon PPC & Brand Strategy Lead
    Full-Circle Brands
    Nov 2024 - Current (2 years)
    • Lead Amazon growth strategy across four 7-figure supplement and wellness brands operating
    in major international marketplaces.
    • Manage $110K–$130K monthly ad spend across Sponsored Products, Sponsored Brands,
    and Sponsored Display campaigns.
    • Partner with founders and leadership on ranking strategy, pricing, promotional planning,
    catalog expansion, and performance reviews.
    • Run weekly strategy calls focused on KPIs, testing roadmaps, performance priorities, and
    execution alignment across teams.
    • Conduct quarterly deep-dive account audits using Data Dive, Sellerboard, and Looker Studio
    to identify margin leakage, inefficiencies, and growth blockers.
    • Helped recover an average of 9 perc
  • Full Circle Agency
    Amazon brand manager verified_user Verified experience public Remote experience
    Full Circle Agency
    Nov 2024 - Current (2 years)
  • P
    Amazon Brand Manager – Hydrogen Water Category
    Pitcher of Life
    Apr 2021 - Jan 2024 (2 years 10 months)
    As an Amazon Brand Manager for the Hydrogen Water Category, I successfully managed the growth strategy for our hydrogen-water product line, focusing on PPC, listing optimization, content testing, and performance reporting. My efforts helped scale the flagship product to achieve a Top 10 Best Seller Rank (BSR) in the category, while also improving net profit by 65% with a monthly ad spend of approximately $50K. I increased Return on Advertising Spend (ROAS) by 32% through meticulous campaign optimization, targeting refinement, and enhanced keyword prioritization. Additionally, I led image and content testing via Amazon Manage Your Experiments, resulting in a 3.1 percentage point improvement in session conversion rates. My support for brand p
  • G
    Amazon Growth & Operations Manager
    Gold Textile
    Nov 2020 - Jun 2024 (3 years 8 months)
    • Managed end-to-end Amazon growth for a 72-SKU private-label catalog.
    • Increased annual revenue from $2M to $5M through PPC restructuring, operational
    improvements, and stronger commercial planning.
    • Rebuilt campaign structure around keyword funnels and tighter targeting logic while managing
    $85K+ monthly ad spend.
    • Reduced blended TACOS from 28% to 18% through campaign restructuring, prioritization, and
    efficiency improvements.
    • Supported inventory and operations planning alongside growth strategy to reduce friction
    between demand and fulfillment.
    • Negotiated 3PL and UPS terms, reducing logistics costs by 12% and improving bottom-line
    contribution.
    • Authored SOPs later adopted a
  • P
    Launch & Ads Coordinator
    PICKILY
    Apr 2020 - Jun 2021 (1 year 3 months)
    As a Launch & Ads Coordinator, I played a pivotal role in supporting the launch and advertising strategy for an industrial consumables product line, helping to elevate the brand from concept to an impressive $1.2M in first-year revenue. I effectively managed a $15K launch budget to ensure an efficient product rollout and achieved significant ranking traction. My contributions were instrumental in securing a Best Seller Badge within just four months, which was accomplished through meticulous launch planning, PPC support, listing execution, and strategic category positioning. Additionally, I utilized my knowledge of e-commerce optimization to enhance our advertising efforts on Amazon, ensuring that our campaigns were aligned with best practic
Education verified_user 0% verified
  • A
    Amazon Marketing Cloud
    Mar 2026
  • A
    Advanced AI for Marketers
    Mar 2026
  • A
    Account-Based Marketing
    Mar 2026
  • C
    Customer Acquisition Specialist: Paid Advertisement Certified E-Commerce Marketing Specialist
    Mar 2026
  • C
    Certified E-Commerce Specialist
    Mar 2026
  • G
    Google Ads Certification
    Mar 2026
  • A
    Amazon Advertising Certification
    Mar 2025 - Mar 2026 (1 year 1 month)
  • B
    B.S. Computer Science
    Sep 2018 - May 2022 (3 years 9 months)
  • U
    B. S. COMPUTER SCIENCE
    University of Engineering and Technology (U.E.T.)
    Aug 2018 - May 2022 (3 years 10 months)