Alexandra Gabriel Duarte Romero
About
Detail
UX/UI - Branding Designer
Bogota D.C., Colombia
Contact Alexandra regarding:
Flexible work
Starting at
USD8/hour
Résumé
Jobs
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- UDiseñadora UX/ UIUff agencyNov 2023 - Current (2 years 8 months)
IMB Media Planner LATAMUs Media ConsultingMar 2023 - Current (3 years 4 months)Understand the needs of clients (users), locating the target audience to place advertising campaigns in the appropriate media. Plan and buy advertising media according to the needs and objectives set by the brands. Distribute and manage budgets in media planning, according to the needs of the brand, in campaigns directed to Latin American countries. • I successfully planned and implemented around 8 campaigns in Mexico, Brazil, Caribbean, through radio, Out Of Home, press and digital for Nintendo, FedEx, Delta, MasterCard, among other important brands.- VMultimedia CreativeA&E TV Networks, Efectimedios, VC Multuchannel, VC Medios C.A., History Channel, Cinemax, Ole Interactive, intriperMar 2017 - Dec 2022 (5 years 10 months)Maintain aligned graphic communications for the different brands, such as History, Cinemax and Playground, through the website, social networks, corporate presentations and commercial tools, conducting user research. Create graphic communication strategies with Illustrator and Photoshop about data, highlights and special activities to keep our clients and users informed, through e-mail marketing. Created and designed, through Illustrator and Photoshop, presentations, products and commercial tools for the Colombian, Caribbean and Latam offices, in order to provide the user with clear and attractive commercial information. • I organized, unified and implemented the company's umbrella graphic line for use in the Colombian, Caribbean and Latin
- HDesign and Communications CoordinatorHostel Boutique La Bella SamariaSep 2016 - Jan 2017 (5 months)-Understand the business model and its end user, to develop web and mobile products, through designs focused on the user experience and thus obtain more leads and recognition in the market. • I generated around 4 branding and communication strategies through the website, with an optimized UX/ UI mobile first design, using Design Thinking, and prototyping, allowing to generate the first sales and bookings of the hostel. • I developed the branding and external communication of the hostel, both in English and Spanish, making it attractive to travelers and international users related to the brand through the website and social networks.
- Diseñadora Branding | UI/ UXSlice GroupApr 2015 - Jan 2017 (1 year 10 months)Provide solutions, advice and support in the creation of new brands, and implementation of UX / UI design of wireframes in responsive web portals using Trello, in order to provide a good user experience and, in turn, achieve the objectives of the brands. • I designed the UX / UI of 5 websites of tourism service providers, using Illustrator and Photoshop. • Optimized the UX design of 1 educational and homework app for kids, understanding the main user and creating new wireframes for a better experience, through Illustrator and Photoshop.
- Diseñadora GráficaGooru MediaJul 2014 - Mar 2015 (9 months)Designing graphic and functional solutions, branding, visual design and UX/UI design, creating wireframes, according to the client's requirements and objectives, to reach the expected target and users. • I designed the UX / UI of an intranet for the pharmaceutical company Dronena in Venezuela, winning the tender for the development of the same for the agency, through Illustrator and Photoshop.
Education
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- Micro Degree UX/IU DesignerCrehanaSep 2022 - Jan 2023 (5 months)
- Curso After Effects CCLCI CollegeDec 2018
- Diplomado en Gerencia de Marketing y VentaUniversidad José Antonio PáezMay 2015 - Jan 2016 (9 months)
- •Emprendimiento Modelo de Negocios• Ministerio De Educación (MPPE)Caracas-VzlaSep 2014 - Jan 2015 (5 months)
- Licenciatura en Diseño IntegralUniversidad Nacional Experimental Del YaracuyJun 2010 - Dec 2014 (4 years 7 months)
- Licenciatura de Diseño IntegralUniversidad Nacional Experimental Del YaracuyJun 2010 - Dec 2014 (4 years 7 months)- Participación en el 1era Concurso de Diseño Industrial Venezolano
- RFormación de EmprendedoresReto Mantra
- Curso Básico de After EfectsLCI Bogotá
- GProFranquiciasGrupo Mantra