Kavitha Bradley

Kavitha Bradley

About

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Founder, Radiant MR | Insights through custom surveys | Helping healthcare brands gain strategic clarity from their quantitative customer research | Data storyt
Georgia, United States

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Résumé


Jobs verified_user 0% verified
  • Radiant Market Research
    Founder & Principal Consultant
    Radiant Market Research
    Aug 2022 - Current (4 years 1 month)
    Leading a trusted strategic consultancy to deliver high-impact quantitative marketing research expertise to pharmaceutical, biotech, and medtech brands. Our senior consultants & storytellers offer: • Full-service tracking studies • Custom strategic quant studies • Embedded client-side support on a contract basis • White-labeled partnership with qual market research agencies My work spans the pharmaceutical brand lifecycle, from global brands to the rarest diseases: journey & unmet needs validation, conjoint & demand, HCP/patient segmentation, messaging MaxDiff & TURF, strategic ATUs, patient chart pulls, drivers & barriers of adoption. Also supporting non-profit, sustainability, regenerative economy, and climate education clients.
  • Work on Climate
    Ecosystem Research Team - Survey Lead
    Work on Climate
    Dec 2022 - Dec 2024 (2 years 1 month)
    Work On Climate is helping address climate change by mobilizing the workforce and making climate work mainstream. Specifically, my work as a survey specialist on the ecosystem research team produces insightful and actionable data stories that inform how to mobilize the general population into the climate workforce.
  • The Link Group
    Partner, Research Innovation & Business Operations
    The Link Group
    Jun 2021 - Jul 2022 (1 year 2 months)
    I am a project & people leader who translates primary research into strategic marketing insights for discerning clients. I have a unique ability to bridge the gap between qualitative and quantitative research findings, and manage complex multi-methodology studies. I am a RIVA-trained moderator, with extensive experience moderating focus groups, in-depth interviews, and onsite ethnographies. While I still moderate for select studies, the second half of my career has been as a Quantitative Strategist. I bring best practices in survey design, data visualization, and behavioral economics to our Marketing Sciences Practice. I’m skilled in executing studies that require advanced approaches, such as segmentation, choice-based techniques like Ma
  • The Link Group
    Senior Vice President of Operations
    The Link Group
    Jan 2021 - Jun 2021 (6 months)
  • The Link Group
    Vice President
    The Link Group
    Jan 2015 - Jan 2021 (6 years 1 month)
  • The Link Group
    Research Director
    The Link Group
    Mar 2011 - Jan 2015 (3 years 11 months)
  • The Link Group
    Senior Research Manager
    The Link Group
    Mar 2009 - Mar 2011 (2 years 1 month)
  • The Link Group
    Research Manager
    The Link Group
    Mar 2007 - Mar 2009 (2 years 1 month)
  • The Link Group
    Associate Project Manager
    The Link Group
    May 2005 - Mar 2007 (1 year 11 months)
  • BÆRING
    Public Relations Assistant
    BÆRING
    May 2004 - Sep 2004 (5 months)
    (Formerly MMI Associates) Produced and managed an 8-week Monday Makeover segment for News 14 Carolina. Oversaw and coordinated all shoots, promotional materials, and press releases. Performed in-house public relations and marketing functions for over 30 clients. Writing experience includes press releases, biographies, website content, award nominations, and articles for local and national publications. Design experience includes brochures, promotional fliers, ads, and websites. Pitched stories to media and managed relations with clients. Extensive event-planning experience.
  • People Magazine
    Campus Marketing Manager
    People Magazine
    Jan 2004 - May 2004 (5 months)
  • MCDONALDS
    Store Marketing Manager - Community Relations
    MCDONALDS
    May 2000 - May 2003 (3 years 1 month)
  • University of Kansas Medical Center
    Microbiology Lab Assistant
    University of Kansas Medical Center
    May 1999 - Sep 1999 (5 months)
Education verified_user 0% verified
  • UNC KenanFlagler Business School
    Bachelor of Science in Business Administration (BSBA, Concentration in Marketing, Minor in Advertising
    UNC KenanFlagler Business School
    Aug 2001 - May 2005 (3 years 10 months)
Projects (professional or personal) verified_user 0% verified
    Publications verified_user 0% verified
    • M
      How to Attract People into Working on Climate
      Mar
      Report based on a survey of 1500+ climate-concerned Americans who are not yet searching for a climate job.
    This is a community-created genome.