Tom Kazarian

SVP of Growth & Revenue

Memoria Holdings

Apr 2024 - Current (2 years 7 months)

Lead growth across the end-of-life portfolio (Cremation Club, Funeralocity, Obituare).
• Took Cremation Club from idea to a live, revenue-generating membership business — validated demand, launched a three-tier model, scaled what worked.
• Built a production AI voice agent (latency-tuned, eval-backed) to recover lost memberships from abandoned carts.
• Diagnosed and fixed a checkout failure that was silently killing conversion in in-app browsers — recovered an entire acquisition channel.
• Built first-party, server-side measurement (GTM, CAPI, BigQuery) and a composable CDP — with the ML decision layer that now steers acquisition.

Founder

FalconEyes Digital Marketing Consultancy

May 2020 - Current (6 years 6 months)

Operate a growth and systems consultancy focused on audits, experimentation roadmaps, and execution plans tied directly to business outcomes.
• Work closely with operators and private-equity–backed teams on growth strategy, analytics, and conversion systems.
• Design 3–6 month roadmaps with clear prioritization, expected impact, and execution guidance.
• Frequently act as a hands-on operator where speed, clarity, or technical depth is required.

Global Head of Search Experience & Content

Pipedrive

Feb 2021 - Jan 2024 (3 years)

• Owned organic growth, search experience, and content systems globally (Technical SEO, Content, Community, Academy, Publishing, Localization).
• Built forecasting + measurement to guide prioritization and expected impact (AOP planning / scenario modeling).
• Drove program execution across Product, Engineering, Paid, and Customer teams to improve acquisition + conversion quality.
• Scaled multi-language SEO + content operations across regions with consistent governance and QA.
• Improved the end-to-end search journey (rank → click → land → convert), not just rankings.

VP of Marketing - Search Engine Optimization

eHealth Inc

Mar 2019 - May 2020 (1 year 3 months)

Led SEO, content, and organic growth across eHealth’s health insurance and Medicare properties in a highly regulated environment.
• Built one of the most dominant non-government organic programs in U.S. healthcare and Medicare.
• Scaled content, technical SEO, and analytics systems across multiple high-traffic domains.
• Used data, testing, and forecasting to guide investment, prioritization, and long-term growth decisions.
• Developed durable systems that held up under compliance, seasonality, and competitive pressure.

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Founder

Obituare

Jan 2014 - Jan 2023 (9 years 1 month)

Founded Obituare.com, an online obituary platform later acquired by Memoria Holdings.
• Built a product powered primarily by organic demand and strong search visibility.
• Designed user flows and monetization around emotionally sensitive use cases.
• Led growth, product direction, and system design through acquisition.

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Founder

Lionseek

Jan 2012 - Jan 2016 (4 years 1 month)

Founded Lionseek, a search engine that aggregated and structured fragmented marketplace listings across enthusiast communities.
• Built crawlers, parsers, ranking logic, and alerting systems to surface high-intent listings.
• Designed data pipelines to normalize unstructured forum content into searchable inventory.
• Developed a strong intuition for search, user intent, and noisy data long before those concepts became mainstream in growth.

Director of SEO (Search Engine Optimization)

eHealth Inc

Nov 2011 - Mar 2019 (7 years 5 months)

• Owned SEO for the eHealthInsurance and Medicare.com portfolio, scaling organic into a major traffic and revenue driver.
• Built analytics, forecasting, and measurement systems to guide strategy in a highly regulated environment.
• Led cross-functional execution across content, engineering, and marketing.

Chief Technology Officer

Resonate Social

Mar 2010 - Mar 2012 (2 years 1 month)

Developed and implemented the SEO and SEM campaigns for clients of Resonate Social Media. During this time, I also served as the head of product and technical lead for SocialSee.com – Resonate’s social media analytics platform.

Specific clients and projects include:
• Slime (Slime.com) : Rebuilt and converted website to a new CMS, SEO, social media campaigns
• Clover Stornetta Farms (CloverStornetta.com): SEO, SEM, social media campaigns, a

Search Engine Optimization (SEO) and Display Advertisement Manager

JustAnswer Corp

Sep 2008 - Mar 2010 (1 year 7 months)

Exclusively responsible for all organic traffic projects, SEO (search engine optimization), Google Analytics deployment/configuration, and ad management for a website ranked by Quantcast to be among the Top 150 most trafficked sites in the United States. (The day I started working at JustAnswer it ranked 403rd in the US by Quantcast)

Notable accomplishments from 2008-2010
• Significant increase in traffic (publicly available Quantcast screenshot attached)
• $100,000/month increase attributed to organic traffic
• 39% increase in per-visit-value via multivariate testing with over 40 different landing page layouts.
• 450% increase in total advertisement revenue from via multivariate testing, increasing CTRs, and

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Independent Contractor

TKDigital

Mar 2000 - Sep 2008 (8 years 7 months)

Web development and internet marketing.

Skills: HTML/CSS/PHP/Javascript/MySQL

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Tom Kazarian

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