Gemma Hughes

Growth Lead

Canary Technologies

Jun 2026 - Current (4 months)

Senior Growth Marketing Manager

Canary Technologies

Apr 2025 - Jul 2026 (1 year 4 months)

Global Marketing Manager

iGRAFX

Nov 2023 - Apr 2025 (1 year 6 months)

Lead global digital marketing efforts, including events, campaigns, social media, web, and digital strategy, driving pipeline generation across North America, Europe, the Middle East, and APAC.
Global event strategy for virtual and in-person events, increasing brand visibility at internal and third-party-hosted events. Directed and organised our global iGrafx ‘Connect’ events, with events in Nashville, London, Munich and Tokyo yearly. Also managed prospect focused and partner led breakfast and roundtable events.
Managed external partners (PR, SEO, and paid media) to enhance search rankings, brand visibility, and lead generation.
Demand generation - grew social media leads by 25% YTD, increasing webinar and live event attendan

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Head of Marketing

Silico now Pathfwd

Jul 2022 - Oct 2023 (1 year 4 months)

Process simulation platform

Transformed the company's marketing presence from scratch, driving success through a diverse range of tactics, including but not limited to; establishing a high-quality blog with monthly SEO-driven content, captivating social media channels alongside an informative YouTube educational series, and PR campaigns with an external agency that generated thought-leadership articles positioning Silico as an industry leader.

Leveraged automation tools and developed growth marketing strategies to increase the size and engagement of the Silico community, resulting in a huge growth in inbound leads. Managing the HubSpot CRM, implemented automated processes, trained the GTM team to improve internal lea

Product Marketing Manager

Rockstar Bingo

Apr 2021 - Aug 2022 (1 year 5 months)

Launching the music trivia app, Rockstar Bingo, and growing it to over 13 countries and the number one trivia app in the USA.
Researching relevant topics and traffic boosting enquiries and creating informative and engaging SEO rich content through blogs.
Project managing development and marketing at Rockstar Bingo to globally expand the product and managing user experience and feedback.
Managing social media and PR relations for Rockstar Bingo.
Managing CRM and sales processes for existing and new hosts.
Creative development of new features within Rockstar Bingo to inform product dev team and rolling out with relevant content across social channels.

Marketing Manager

Regroove Solutions Inc Cloud Migration Company

Feb 2021 - Jun 2022 (1 year 5 months)

Regroove is a cloud-focused company who design and implement custom solutions that harness Microsoft technology and help organisations to improve collaboration and productivity.

As a Marketing Manager for a Microsoft-focused company, I excelled in creating impactful content, including SEO-focused blogs, engaging infographics, and attention-grabbing videos on relevant Microsoft products as well as customer case studies.

I was responsible for managing Regroove's internal ecosystem, including their cutting-edge Navo Intranet SaaS platform, overseeing customer management, marketing efforts, and development updates. My proficiency in Mailchimp allowed me to effectively manage newsletter creation and significantly increase

Freelance Marketing Manager

freelance

Apr 2020 - Jul 2022 (2 years 4 months)

Working with a number of travel companies, SaaS products and influencers in managing their marketing strategy.

Account Executive

Performance Communications

Dec 2019 - May 2021 (1 year 6 months)

Working on Maserati, Jeep and Alfa Romeo accounts.
Activating brand PR campaigns managing progress.
Creating, implementing and delivering efficient and effective campaigns leading to desired national coverage.
Content creation across social platforms to fit with desired brand outcomes.
Vast knowledge of influencer campaigns and maintenance of influencer relationships, particularly in parenting and lifestyle sectors.

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Marketing Executive

rgactive

Jul 2019 - Nov 2019 (5 months)

Supporting corporate coaching with the Walt Disney Company, in terms of their well-being triathlon coaching. Supported partner companies in sales and influencer management.

Sport Scientist for Loughborough Womens FC

Loughborough University

Sep 2018 - Apr 2019 (8 months)

Sport Science Intern

Peterborough United Football Club

Jun 2017 - May 2018 (1 year)

Working predominantly with the academy to deliver GPS analysis, strength and conditioning and wellbeing monitoring to footballers from U14-U21. Data project in GPS analysis and match result.

Casual Host

Marriott Hotels

Aug 2016 - Dec 2018 (2 years 5 months)

Working predominantly breakfast and daytime shifts ensuring exceptional customer service and overseeing conferences.

Brand Representative

Hollister Co

Nov 2014 - Aug 2016 (1 year 10 months)

Responsibilities including stock replenishment, knowledge of clothing and the current fashion trends, till use and customer interaction.

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Waitress

BRAMPTON PARK GOLF CLUB LIMITED

Aug 2013 - Aug 2016 (3 years 1 month)

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Gemma Hughes

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