Hanisha Kapadia

Head of Social Media & Community

Prodigy Education

Apr 2021 - Current (5 years 1 month)

I develop, lead and oversee the strategy and execution of all content and campaigns across social media and community channels for the brand team. I lead a team of 4 in the execution of social media and community content strategies, targeting diverse audiences. Accomplishments: Increased Prodigy Education's social media growth by 186% YoY across Facebook, Twitter, and Instagram through the development and implementation of a new social media content strategy. Collaborated with an external agency to launch the first-ever Influencer marketing program, resulting in over 15K member registrations and the successful launch of a TikTok channel. Lead cross-functional brand marketing campaigns and projects in collaboration with creative, product, da

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Senior Marketing Manager

Paytm Labs

Jul 2019 - Apr 2021 (1 year 10 months)

led all integrated-marketing efforts across including the Paytm Canada app (Fintech app) and multiple finance-related SaaS products. Accomplishments: Created and led the execution of Social Media Channels for the Paytm Canada App, resulting in ~1 8k new followers across Facebook and Instagram within the first year, 4k new followers on LinkedIn and over 7.5k app sign-ups through content and organic social campaigns. Collaborated with a PR firm to ideate, draft and distribute press releases, CEO interviews and promotional content. Sources included: Forbes, Narcity, Mashable, Payments Journal. This included leading a team of 5 content freelancers to execute a robust PR & content strategy. Led paid social media and partnership promotional effor

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Senior Marketing Manager

MarketTap

Oct 2015 - Oct 2017 (2 years 1 month)

Offering B2B pay-as-you-go marketing services for small to medium-sized e-commerce businesses, at MarketTap I reported directly to the CEO and led a team of 5. I managed all of MarketTap's marketing properties, including; Website, SaaS Platform, Branding, Social Media, Product, Content, Digital Advertising, Email Marketing, PR/Communications, SEO and SEM. Accomplishments: Developed and executed successful social media strategies for 20+ small businesses in the B2B e commerce industry, resulting in increased brand visibility, engagement and conversions. Created and executed a social media strategy that resulted in 57% of yearly incoming leads in the second year, creating a sales pipeline of over $600k in new business. Utilized data analysis

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Project Management Consultant

Bell Canada Virgin Mobile

Sep 2012 - Oct 2015 (3 years 2 months)

As a part of Bell's 2 Year Graduate Leadership Program, my roles included: Customer Experience Consultant, Communications Specialist, Social Media Consultant, and Digital Experience Specialist. Accomplishments: Successfully led a $1 50k rebranding project for global Bell call centers in collaboration with the Customer Experience SVP, resulting in improved customer engagement and satisfaction. Played an integral role in increasing focus on social media by building a strong business case and successfully implementing Hootsuite, leading to an impressive 80% increase in response rate on social channels and hiring of additional social care agents. Launched and managed the Bell Instagram account, which achieved over 10K followers within the first

Digital Marketing Specialist

BELL, Canada

Managed the optimization of Bell's digital store, personalization and product launches on bell.ca, plus project delivery for desktop and mobile initiatives. Accomplishments: Successfully managed and led multiple high-priority projects for Bell's Brand team, ensuring branding and consistency standards were met. Notable achievements include overseeing website homepage redesigns and product launches. Played a pivotal role in driving web traffic growth by 110% YoY through the redesign of an online store locator and implementation of SEO-driven content. Contributed as the subject matter expert for Personalization at bell.ca, creating internal business processes and use cases that enabled targeted marketing to millions of customers.

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