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Ace Afable

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Marketing Manager
San Francisco, California, United States
Contact Ace regarding: 
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Full-time jobs
Starting at USD45k/year
Flexible work
Starting at USD18/hour

Timeline

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Résumé

Jobs verified_user 0% verified
  • Content Lab
    Influencer Marketing Manager
    Content Lab
    Jul 2023 - Current (3 years 3 months)
    - Lead end-to-end execution of global influencer and UGC campaigns. - Produced TikTok’s lowest-CPI campaign of 2024 (recognized with Best Agency Partner award) - Executed campaigns with $250K+ quarterly creator budgets - Handle creator sourcing, briefing, onboarding, content review, and performance optimization
  • S
    Talent Manager
    Six Degrees of Influence
    Jan 2021 - Dec 2023 (3 years)
    - Worked directly with the Head of Talent in managing over 20 talents - Simultaneously coordinated with multiple brands and influencers for campaigns, resulting in a stable monthly revenue - Fostered and developed strong professional relationships with both clients and content creators, acting as their main point of contact - Handled creator-related activities effectively, such as discovery, outreach, negotiations, and content reviews, in addition to managing payments and legal agreements
  • Cider
    Influencer Relations Coordinator
    Cider
    Jan 2020 - Dec 2021 (2 years)
    - Identified 800-1000 relevant influencers monthly, considering factors such as audience reach, engagement, and alignment with the brand's values and target audience. - Established and nurtured relationships with influencers in three markets (USA, Southeast Asia, and the Middle East) and earned more than 10 Million impressions in two months of working on each market. -Monitored and analyzed influencer performance metrics, such as engagement rates, impressions, conversions, and ROI, to evaluate campaign effectiveness and make data-driven recommendations. - Stayed updated on industry trends, best practices, and emerging social media platforms to drive innovation and maximize influencer marketing impact. - Provided regular reports and presenta
  • Pencil
    Marketing Executive (Social Media, Content, Email)
    Pencil
    Jan 2019 - Dec 2020 (2 years)
    - Responsible for driving top-of-funnel growth through inbound and outbound marketing efforts - Ran end-to-end email marketing campaigns from database development to sequence execution - Managed content and community engagement on Pencil's social media channels—Facebook, Twitter, Instagram, LinkedIn, Youtube, and Quora - Co-wrote Pencil blog content such as "Pencil's Ad of the Week", "Your Weekly Pencil", and "Pencil On:"
  • C
    Accounts Manager
    CASTRO AND ASSOCIATES PUBLIC RELATIONS CORPORATION
    Feb 2018 - Jan 2019 (1 year)
    - Drove the highest ROI account agency-wide, earning more than PHP 10 Million PR value versus the average PHP 1 to 5 Million per account. - Designed and managed PR campaigns to drive positive exposure for multi-industry clients such as Eden, Fujifilm, Guess, St. Ives, and more. - Collaborated with external marketing and advertising firms to design company branding, product positioning, and media communication strategy. - Led an internal team in day-to-day projects such as creative product seeding, event management, influencer management, and social media monitoring.
  • LOréal Professionnel Paris
    Marketing Intern
    LOréal Professionnel Paris
    Sep 2017 - Dec 2017 (4 months)
    - Authored a business-to-business-to-consumer marketing plan for L'Oreal's professional products division for the year 2018 - Contacted almost a thousand salons as contribution to the market research database
Education verified_user 0% verified
  • De La Salle University
    Bachelor of Science in Marketing Management, Marketing/Marketing Management, General
    De La Salle University
    Jan 2014 - Dec 2018 (5 years)
    Dean's List (2015 to 2018, all semesters) Nominated Best Thesis for business-to-business-to-customer marketing plan "Lead with L'Oreal"
Projects (professional or personal) verified_user 0% verified